1. Enrol your website.

Look for the hottest Internet directories and enrol your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice. Remember than it is very important that you submit your website, to the best directories out there. The more the better.

2. Know your forums.

One reason forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertised your site! This is one website arvertising you can do in your free time. Type a brief paragraph or two and email it to your friends, colleagues, Internet e-zines, online newspapers, and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why you ask? If you are courteous to other site owners, they will return the favor by placing your link to their websites! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Don’t forget about article marketing, one of the most important tools you need to consider. Let me give you an example: say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. Your articles will put your website out there; a free way to introduce your website to your readers.

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What are the ranking factors which influence how high your web page will rank in Google? There’s a long list, and some of the items on it might surprise you. In this article, we will begin to wade through these factors, explain why they are important, and what you can do to get them working for you. This is the first part of a five-part series.

Internal Link Structure

Internal linking is one of the most important factors that impact search engines rankings. Internal links pass page rank in a fashion similar to external links. If a certain page is cited from many pages, it is considered important. Use of targeted anchor text also plays a role. If you’re going after “mobile movies,” make sure internal links point to that page with “mobile movies” as their text for the link.

Age of the Page

This depends on your content model. If you focus on news, then fresh pages are better. If you provide regular content, then the age of the document is computed with an overall relevancy score. There are many other factors to consider, like domain age, link age and number of links, but it can be one of the trust factors.

Explore some search results on Google and you will find many old, poorly designed pages.

External Links

Who you link out, it gives the search engines a clue as to the quality of your pages. If X site links to a bad neighborhood, it will be considered part of that neighborhood and get slapped. Outbound links to quality sites indicate the quality of your content, and are likely used in the relevancy computation.

There are many top-ranking sites that don’t link to anyone, so this may only affect newer sites. This is another indicator used in conjunction with other factors. Linking out to quality sources won’t get the rankings, but if done with other SEO activity it helps with the overall trust and relevancy score.

Links to spam can get you flagged as spam, so be careful.

Page Updates

This depends on your vertical. If you’re after “your keyword + news,” then page updates are essential. If you’re providing “cat food” information, it’s a different story.

Frequent page updates may also change content and keywords within tags, which may affect the rankings. There are many top ranking documents in search results that haven’t been updated in ages, so it seems this factor is not as crucial on the page level. Updating the site is more important.

Content Quality

Search engines cannot really tell the quality of the document directly, assuming all other factors (inbound links, internal links, etc) are not counted. If you take two documents of the same length, on the same topic, one written by a 10th grader who knows nothing about the topic and was given 30 minutes to research it, and the other by an expert who spent 15 years in the field, can search engines really spot a difference?

Quality content is great for one-way links. When people see quality they link to it, so it’s a killer technique for link building, but I don’t think search engines can tell the difference without other indicators, at least for now.

Grammar

Misspelled keywords are part of the PPC economy. Microsoft even has the Keyword Mutation Detector tool (who was the smart guy that came up with that name?) that spots misspelled keywords and help advertisers bid.

I don’t think search engines really care about proper spelling, but we haven’t tried ranking misspelled pages.

Do your grammar check in Word, Firefox, Dreamweaver or any other application. Open Office is free, and it features a great spell checker. The grammar is more of a user experience issue than a search engine issue.

Amount of Content

We ranked many sites with little content, including those with Flash. This is a factor in the overall relevancy computation, but not a deciding one. If external links can make up for having relatively little content, than it’s okay to have a somewhat small amount of content on your pages.

You may miss many long tail searches (which send a lot of traffic) if there’s little content. It’s also easier to get one-way links if there’s some killer content on your pages.

Validation

As long as the code doesn’t prevent or stop bots from spidering, validation doesn’t matter.

It does create more jobs in the SEO field, however, so for this sake let’s say that validation matters to search engines.

Number of Folders

The number of folders is represented with a slash in the URL. Example: www.SeoCenter.com/folder/folder/folder/folder/page.html

Spiders can crawl deeply into the web, and it is the commercial interest of the search engines to make sure they have all the content. If a page is within many folders, but has many external and internal links, it probably doesn’t matter.

Link Popularity

Your PageRank measurement is based on the distribution of links to your domain from around the web. Quality links matter the most. The more decent links you have, the better. Look at Wikipedia and About.com. Many of the well-ranking pages have few links, but rank purely on the domain’s link power.

I believe link popularity or link authority is the most important ranking factor in Google. Once you have link popularity on a domain, you can easily rank for medium competitive terms with no or few links, while less authoritative sites have to do much more work.

Anchor Text of Inbound Links

If you don’t know what anchor text is, click the link and learn.

Anchor text is one of the most important items to work on in search engine optimization. The anchor text of external links leading into your pages is the biggest indicator of what your website is about. If you want to rank for “grey dogs,” then make sure that outside and internal links have “grey dogs” in their anchor text.

Google has also moved away from pure anchor text to authority links from power domains. A generic link from a highly authoritative PR 8 site, with nothing but the address as the anchor text, and a page title related to your targeted keyword may be more valuable than 10 keyword-rich links from low quality directories.

Anchor text can also hurt you if you do not vary it. For example, if you get 100 links, all with “white dogs” as the anchor text, this will set off red flags. Varying the anchor text to appear more natural is very important.

Age of Link

The older the link the better, just like your domain.

New links need to age several months before they start passing value. This may be part of Google’s algorithms to fight spam. If a link survives for a certain period of time, then it’s a good indicator that the link is pretty decent.

Many SEOs think of aged links like wine; the older it is the better.

Text around the link

Google puts weight on the text surrounding the link.

If a link with the anchor text “dog food” is surrounded by content about insurance, how relevant can that link be? This would be a good reason to discount or lower the effect of that link.

Content is a perfect indicator of link quality. It puts less emphasis on footer links, which are likely to be bought or swapped, but values editorial links from content much more. This lead to the new SEO technique of short burst blog posts with links to the targeted site. It camouflages a link in between content and makes it look natural. There’s also the pay-per-post industry where SEOs pay bloggers per each post to include links.

Domain of a Linking Site

The .edu and .gov domains tend to carry more trust because they are harder to manipulate. The notion behind bias towards those domains is this – it’s almost impossible to buy a link from professors, and .edu domains only link out to very informative parts of the web, which Google looks on very favorably.

This seems to be the factor that makes those links so desirable.

University and government domains also tend to be older, with plenty of inbound links from around the web, which a link popularity factor.

If you know some pros in your field that have no presence on the net, try getting some papers, research or articles from them. Offer to host those articles in the editorial section of your site (make sure there are no links to commercial offers there) and then lobby for links from .edu and .gov webmasters. You can also invest in creation of killer content, but be sure to minimize the commercial elements of the site.

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Have you started your website just now or you are planning to start your under development website? But you haven’t thought about search engine optimization yet. Then you must go ahead now. You can get lots of information available on internet. Even your minimum hard work can provide you certain information which may wonder you about applying SEO strategies to your existing or upcoming website.

It can be implemented now, so you do not need to be scared, but it would be best to apply SEO while you are developing your website. Well you can surely apply useful SEO strategy after you prepare your website to launch.

My website needs SEO now

Small scaled organizations may not aware that they need to have some finance for SEO for some different reasons like this reality that they have not any kind of knowledge about SEO until they have their website. Web development shops actually pack SEO into the overall expansion package beneath headers such as “search engine submission” or “search marketing” with no detailed explanation of what this actually means. SEO that is bundled together with website development may not actually be the comprehensive, full-service SEO that stand-alone SEO vendors provide. Just for clarification purposes, when I say website development I am referring to both the design and programming of a website. Most website development agencies provide both services, but lone consultants tend to do one or the other.

When SEO is bundled with website development, it can be easy for companies to dismiss it as an unnecessary cost which does not provide any clear value, particularly when they are trying to get their website completed in a reasonable time frame and within a limited budget. If you did not leave any wiggle room for SEO services such as on-page optimization, keyword research and link placement in your initial budget, you will definitely feel overwhelmed if you decide you need these services after your website has already been developed.

The good news is, in most cases, you do not need to delay the launch of your site because you did not implement SEO. You should, however, take immediate action to correct the situation. Here are a few things you can do if you find yourself with a brand new website which has not been optimized for search engines.

1) Speak with your website development company to see if they have implemented any SEO tactics. What you’re looking for at this point is at least some basic keyword research, customized title tags and the presence of relevant Meta and ALT tags throughout the website. If your website has dynamically generated pages (e.g., shopping cart pages), ask about search engine friendly URLs. You may be surprised to learn that your website is fairly search engine friendly, even if it wasn’t on your radar during the planning phase.

2) If your web developer (in this case, your programmer) indicates that SEO has not been applied to your new site, ask how much it would cost to add some SEO components to key pages of the site. The cheapest way to do this is to create the SEO tags yourself or hire a consultant or copywriter to create them and submit them to your programmer for implementation. It should not be prohibitively expensive to optimize a few pages of your website once your site is live.

3) Develop a short-term and long-term search engine optimization strategy starting with optimization of your home page and a few key secondary pages, and track the results. You can then build a long-term SEO strategy which may involve hiring an SEO firm the following year if you can demonstrate results from your short-term SEO efforts.

Keep in mind that even companies that are lucky enough to implement SEO during the web build must continue to budget for SEO indefinitely. In fact, many SEO packages include optimization of 10-20 top-level pages of a website. Optimization of additional pages often costs more and may never be addressed, thus you will actually be ahead of the game if you plan for optimization of all your site’s pages and not just a handful of the top level pages.

Starting SEO for your existing website – Where do I begin?

Even if you have enough time or money to integrate SEO into your online strategy after your website is live, you may feel overwhelmed if you’re learning about SEO two days after the site is launch. As with website development, SEO encompasses many different components including keyword discovery and research, optimization of the site itself, search engine submission and link placement and (in an ideal world) ongoing site updates and content creation. It can indeed be a daunting task to confront each of these issues soon after you’ve conquered the challenge of the site build and launch. Again, don’t panic! Here are a few things to consider that may make the task at hand much more palatable.

- Remember, you are the expert in your industry. Just because you did not build your website with SEO in mind does not mean that it isn’t search engine friendly or that the content isn’t keyword rich and valuable. Spend some time reviewing what you’ve already done and create a wish list of things that you could do to enhance the asset you’ve already created. Most people will not need to start from scratch when it comes to SEO even if they are just learning about it at the end of the web development time line.

- It can take up to 8-10 months for brand new domains to rank well in Google and other search engines after site launch. This gives you quite a window of time to build an SEO strategy for your new website and begin implementation of SEO tactics. Basically, your website’s not going anywhere anytime soon, so relax, take a deep breath, and read a bit more about SEO instead of going into panic mode.

- You can build inbound links the minute your website is launched, so at the very least, consider a link building strategy even as you contemplate how to approach on-page optimization. The same resources that discuss the basics of SEO also provide direction about link building strategies.

Starting SEO for your existing website – Get some help if you can

Consider the following when deciding whether or not to hire yet another vendor or outside consultant to assist you with the next phase of your website’s development.

- If your website is very large and complex and contains deep content and variables in the URLs, then an SEO or programmer who is knowledgeable in URL rewriting can help you overcome this barrier quickly and effectively.

- If your primary navigation and/or site structure is in Flash, hidden behind frames or composed mainly of images, a seasoned SEO can work with you and your programmer to optimize the site as much as possible and assist you with major overhauls, if necessary.

- If you do not have much actual content on the site (e.g., product numbers but not descriptions), then an SEO copywriter can work with you to create relevant keyword-rich content that ensures people will find your site for your targeted keywords.

- If you are overwhelmed by the laundry list of SEO tasks that must now be implemented, you may want to hire an SEO for a few hours of consulting to help guide you. Remember, you do not need to be the expert here. You are already an expert in your chosen industry. A professional SEO can provide you with a game plan based on their own expertise in the field, which will save you time and money in the long run.

Starting SEO for your existing website – Conclusion

Just because you did not plan for SEO in the first phase of your website’s development does not mean it cannot be effectively implemented after your site has been made live. Always keep in mind that SEO is an ongoing process and can be incorporated into your annual online marketing budget along with things like regular website updates, newsletter mailings to site subscribers and online and offline media planning.

It can be overwhelming to discover that your work is not done once your website is live, but learning about SEO at the end of the project curve, rather than the beginning, is not as much of a setback as it seems. Most website owners already have the tools in place for good SEO and with some relatively simple tweaks to code and copy for the short term, and a comprehensive SEO strategy for the long term, you’ll do just fine.

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Do you think onpage optimization is essential?

Optimizing your website as your only method will not help you to get number one spot on Google (for anything competitive at least).

The good news is that it will help you. Think of it as a concrete base to construct on. Would you like to see the base of your home to be made of cotton balls or cement?

At this point it’s your opportunity to inform search engine spiders what your page is about. Make use of keyword research and onpage optimization to build a concrete base and use with outstanding and related content creation.

Top Onpage Ranking Factors

SeoCenter compiled a list of ranking factors. According to the survey the top 10 most important onpage (keyword specific) ranking factors are:

• Keyword Use Anywhere in the Title Tag
• Keyword Use as the First Word(s) of the Title Tag
• Keyword Use in the Root Domain Name (e.g. keyword.com)
• Keyword Use Anywhere in the H1 Headline Tag
• Keyword Use in Internal Link Anchor Text on the Page
• Keyword Use in External Link Anchor Text on the Page
• Keyword Use as the First Word(s) in the H1 Tag
• Keyword Use in the First 50-100 Words in HTML on the Page
• Keyword Use in the Subdomain Name (e.g. keyword.seocenter.com)
• Keyword Use in the Page Name URL (e.g. seocenter.com/folder/keyword.html)

There is no fixed system for attaining high search engine rankings. The search engines maintain their algorithms top secret to stay away from exploitation.

Make sure of thing that if you review any site that is ranking splendidly in the search engine results pages (i.e. Google), you will observe that they have probably finished the subsequent bare minimum onpage strategies listed below.

Keyword Research

Earlier to the optimization of a site can commence, you need to begin with some keyword research. The reason of performing keyword research is to find out which keywords people are trying to find in the search engines.

To make you better understand, you will need to draw attention to the right visitors to your website. In order to do so, you must have the knowledge of the words which people are using on Google to search your product or service.

Hint: If you don’t have enough time for keyword researching and cannot afford to spend 15 plus hours to find proper keyword, you can try out Google’s free keyword tool. Using only one keyword researching source is not the most logical method to do study, but it’s truthfully better than speculating.

Choose Terms & Phrases for Onpage Optimization

When your keyword research is finished, the next thing you have to do is choose two or three keyword phrases for each page for your website. This comprises related keywords and modifiers (e.g Christmas gifts for men, Christmas gift ideas for men, gifts for men for Christmas, etc).

The very critical onpage optimization and debatably all you require is the chosen term or phrase with variations is then included in the:

• Title tag
• Body content
• URL

Title Tag

This makes clear to people what your page is about. When Google displays a page in the search engine rankings, this is the title tag the person who is searching will find above the page description.

It is supposed be limited to 65 characters or less. Make sure it contains your most targeted keyword phrase you have chosen for that specific page. If it is suitable for you then use it at the start of the title.

Following are few results for the Google search “Christmas gifts for men”. You will observe that how all of the keywords are showing “Christmas gifts for men” in their page title. You will also notice that how Google highlight the keywords I used to find with them.

Body Content

Building a page that is related to the searcher’s query is essential to rank on top in the search engines. In spite of everything, the purpose search engines continue living is so that people can discover and locate the information. The search engines desire and always try to do their job well. Ensure that your information is praiseworthy of being found and exhibited.

There is no paranormal blending of keywords you can use on your page to make it on top on search engine results. Just try to keep things very simple and forget about the formulas  and everything and just do the following:

• Ensure your content is relevant to the keyword phrase(s) you are targeting for each and every page and then write original content. If you do your keyword research properly, this should not be hard work to do.
• Use variations of your selected keyword phrase(s) in the most important H1 tag at the top of the page.

URL Writing

Having the most important keyword in a URL can also boost a page’s ranking. This does not basically indicate that it needs to be the domain of your website.
Example: www.christmasgiftsformen.com.

It can work and is basically more worthwhile if used in such manner.
Example: www.FashionableMale.com/christmas-gifts-for-men.

There is one crucial thing to keep in mind that if you ever change your existing URLs than make sure to do permanent 301 redirect from your old URL to the new URL. If you have no idea what I am talking about than you will need to contact your web developer or for more information you can read out Google Webmaster Central.

Meta Description

The search engines exhibits meta descriptions on their results pages, so the description should be convincing and enlightening.

The meta description is a short blurb attracting clients to search the responses they are trying to find on your website. Make sure of one thing that when you are writing the meta description try to write the inspirational and convincing one which makes the user to click on and visits your website.

It can be beneficial to use keyword variations in the meta description because the search terms used will be shown in bold. This can make a noteworthy difference in clicks and notability because it stands out to the scanning eye.

The maximum number of characters shown in search result page is 160 characters including spaces.

Meta Keywords

Meta keywords have some importance with all of the search engines. Do not just concentrate too much on meta keyword selection as this factor is considered very little in terms of ranking.

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