Product Details
- Hardcover
- Language: English
- ISBN-10: 1597016918
- ISBN-13: 978-1597016919
Search Engine Optimization Books's archives
The Search Engine Marketing Kit, 2E (Paperback)
Product Details
- Paperback: 341 pages
- Publisher: SitePoint; 1 edition (May 28, 2008)
- Language: English
- ISBN-10: 0975240250
- ISBN-13: 978-0975240250
Product Description
The Search Engine Marketing Kit is a complete and up-to-date guide on the world of search engines. You’ll learn optimization, keyword selection, and pay-per-click strategies that have been reviewed by today’s leading experts.
Included in the kit is information on optimization for large complex web sites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues.
The Search Engine Marketing Kit is divided into nine chapters:
Understanding Search Engines
Find out how the search engine landscape is shaping up. Discover how crawlers work and exactly what they do. Learn how spiders deal with DNS, server problems and dynamic sites. Get the basics on how search engines set priorities on what to index. Learn how search engines store data about your web pages in a database. Obtain behind-the-scenes information on how search queries are processed and ranked.
Search Engine Optimization
Learn advanced keyword research and selection strategies. Improve crawlability to get more of your site indexed. Solve page layout and HTML issues. Optimize the top five key elements of all your web pages. Discover the best submission and paid-inclusion tactics. Avoid getting banned or labeled as a search engine spammer.
Advanced SEO & Search Engine Friendly Design
Learn how tables, CSS layout, and frames affect indexing. Deal with Flash, dynamic site, and server issues. Create crawlable JavaScript menus. Discover how dynamic web sites (CMS and shopping carts) affect SEO. Avoid accidentally creating duplicate content for search engines and learn how to diagnose the problem if it happens. Find and fix server and domain issues including dealing with multiple domains, redirects, affiliate program links, custom error pages, and domain name moves. Understand advanced spider control and redirection strategies.
Pay-Per-Click Advertising
Go step-by-step through the pay-per-click advertising process on Overture and Google, including the crucial differences between the two. Learn advanced “Dayparting,” positioning, targeting, and distribution strategies. Write ads that qualify and motivate visitors at the same time. Get step-by-step advice on testing using quadrants, the A/B/C method, and benchmarking. Gain advice on creating and testing landing pages for your campaigns. Get tips on improving your conversion rate. Get an overview of the PPC alternatives: paid inclusion, trusted feeds, and paid directory inclusion programs.
Link Building
Uncover how link analysis, hubs, and Google PageRank work. Create a link strategy and manage your external profile. Write press releases for maximum benefit Understand how articles, blogs, RSS feeds influence site traffic The do’s and don’ts of link baiting How to effectively implement a paid link strategy
Running a Search Engine Marketing Business
Gain detailed advice on preparing to sell your services. Uncover the essential services to offer, plus the processes and tools you’ll use. Understand the services selling cycle, gaining experience and references. Discover how to find prospects and write proposals that win the client. Find the best ways to price your work. Plan strategies for your clients, from keyword selection to content and links. Discover how to conduct tracking and reporting for your clients. Learn the advantages of outsourcing work to third parties.
Case Studies
To help put into perspective all the search engine optimization techniques you’ve learned, we’ll walk through three real-life case studies in order to show off the theories in a practical context. Three very different situations will be explored, from a brand new site and its optimization efforts, to the site and content optimizations of two existing sites, and their resultant rankings.
Interviews
Learn insider information from Andy Beal, the owner of the world’s largest SEM firm with over 150 employees (Keywordranking.com), as well as Jill Whalen of High Rankings, John Slade of Overture, Greg Jarboe of SEO-PR, and Scottie Claiborne of the Karcher Group.
Tools
Get over a dozen pages worth of reviewed resources and tools to help you with your search engine marketing efforts, including reviews of analysis tools, PPC tools, and various keyword research services.
When you order The Search Engine Marketing Kit, 2.0, you’ll receive a binder with 341 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.
The CDROM
You’ll also receive a CD-ROM packed with tools and documents, for use in your own search engine marketing efforts or as part of your search engine marketing business.
- Sample SEM Proposal
- Client Assessment Form
- Keyword Analysis Worksheet
- Directory Planning Worksheet
- Sample SEO Presentation
- Process Flowchart
- Sample SEM Services Agreement
- Site Review Checklist
- … and more!
Why do Chinese IPOs conduct SEOs quickly? Cause and consequence: A study of China’s stock market (Paperback)
Product Details
- Paperback: 60 pages
- Publisher: VDM Verlag (September 8, 2009)
- Language: English
- ISBN-10: 3639186389
- ISBN-13: 978-3639186383
Product Description
This study is to investigate the determinants of the time between an IPO and the first SEO and to examine the relation between issuing speed and stock price performance, both in the short and long run, in the Chinese stock market. In contrast to the experience in the United States, Chinese IPOs conduct their first SEOs much faster. We find that firms with higher aftermarket return, lower IPO underpricing, higher earnings management, higher risk, insufficient financial slack, and listed in up-trend market will conduct their first SEOs more quickly. In addition, empirical results indicate that IPO firms conducting quick SEOs have higher announcement period returns and poorer long-run stock price performance than those experienced by counterparts. Overall, the empirical results suggest that Chinese IPO firms conduct their SEOs quickly probably because they want to time the market instead of financing their capital needs for investment opportunities or capital structure adjustment.
Search Engine Optimization Strategies for Marketing Executives – Leading Marketers Share Their Best Practices, ROI Analysis and Formulas for Success (CD-ROM)
Product Details
- CD-ROM
- ASIN: B002XH6HYG
Product Description
In Search Engine Optimization Strategies for Marketing Executives, ExecSense shares the most up-to-date SEO best practices of leading marketing executives that you can incorporate into your own marketing plans. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to be in-the-know on specific strategies for each of the major search engines, ROI analysis and how to immediately improve your results. Upon ordering, ExecSense will send you a CD with the webinar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by Kyle Flaherty, an expert on search engine optimization strategies, and focuses on:
- Everything you need to know in 60 minutes about the most up-to-date best practices for search engine optimization that are being implemented by marketers having the most success with SEO
- A look at tips, tricks, ROI analysis and specific formulas for success on Google, Yahoo, Bing and other search engines
- The 10 questions asked the most by marketing executives about improving their search engine optimization strategies
- Case studies of other marketing executives that have had success and failures with search engine marketing and optimization and important lessons learned
10 Steps – Traffic
Product Details
- Shipping Weight: 1.6 ounces
- Shipping: Currently, item can be shipped only within the U.S.
- ASIN: B002ALUKD4
- Item model number: 103
Product Features
- Step by Step learning easy to follow at your own pace
- Follow along on your PC easily duplicate instructions in parallel for example Google Search
- Bring in motivated customers who are ready to buy
- Drive high-quality traffic to your website
- Reduce wasted advertising expenses by targeting interested customers
Product Description
A comprehensive guide to building your web site traffic. Another in this popular series of Internet Business Tutorials on DVD-ROM. Loads in your PC automatically. Discover how to flood your site with visitors fast!
Search Engine Optimization VTC Training CD (CD-ROM)
Product Details
- CD-ROM: 92 pages
- Publisher: Virtual Training Company Inc. (October 26, 2004)
- ISBN-10: 1932808221
- ISBN-13: 978-1932808223
Search Engine Optimization (CD-ROM)
Product Details
- CD-ROM
- Publisher: lynda.com, Inc (August 23, 2006)
- Language: English
- ISBN-10: 1596712686
- ISBN-13: 978-1596712683
- Product Dimensions: 7.4 x 5.3 x 0.6 inches
Product Description
If you’re out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you’re out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding “black hat” SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
Topics Include
- Search engine optimization (SEO) vs. search engine marketing (SEM)
- Getting to know your searchers
- Crawler-based search engines
- Keywording to rank high in searches
- Keyword combinations, variations, and stop words
- Setting up a site the wrong way: what to avoid
- Creating a search-friendly site
- Submitting websites for search engine indexing
- Building link relationships
From the Publisher
Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors’ narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.
