The differences may arise in the end results, there are few concrete guidelines which you may follow. If you want to work on SEO for your website then more content is better than less content, providing only a few sentences on all of your pages will not help search engines to work with. This will lead your website providing almost nothing as worthwhile, unique or highly related to your product or services.

One important factor that you need to keep in mind with this SEO is that content that you provide should be original and worthwhile, repeated keywords or copied material can damage yourself, your brand and your credibility, your ranking will also suffer as a result.

Based on these two guidelines keeping in mind you can establish a bare minimum for what your pages should include. This bare minimum should be roughly 250 words depending on the kind of page that you have. Many people include upwards of 2,000 words on a single page, and there’s nothing wrong with that either. But you have to keep in mind that you want your pages to look good and flow smoothly, and too much content can hinder that. Also, dividing larger pages into smaller sub pages merely provides you with more individual pages that can get ranked in the search engines.

It’s really all about providing a satisfactory level of content that meets the expectations both of search engines and the people who actually visit your website. If you rank highly in search engines but fail in providing your services in real value then you will never gain any grounds in search engines. Therefore, you must remember to try to satisfy both of those opposing forces when you use SEO.

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Some of these tips might be ideas or strategies you have heard before but never really acted on it. But, working on these SEO tips can help you to get more relevant traffic to your website and increase website ranking.

1. Extensive Keyword Research

SEO starts with a solid keyword research and sorting. Most of the SEO professionals are impatient and always in a hurry to implement their ideas.

Well, that keeps them revising their SEO Services efforts and eventual loss of time and traffic. Keyword research for effective SEO results needs a lot of patience and intelligent calculations. Above all you should be using the best possible tools to perform keyword research for a strong search engine optimization.

Two favorite tools are the ‘Google AdWords: Keyword Tool‘ and ‘Google Insights for Search.’ These tools can help you understand the volume for your desired keywords, whether those numbers are expected to rise or decline, and much more. The key here is to find keywords that offer a high enough volume to be profitable, but are small enough to be easily targeted, without having to push through tons of competition. Be sure to identify keywords that you can use for various pages throughout your website. You might also consider using a keyword or two for an exact-match domain name. Remember that organic SEO is always one of the most profitable methods to gaining traffic.

2. Original and Optimized Content

There are still people out there who believe that if they simply smush their keyword(s) onto a page as many times as possible, they will rank higher. This is certainly not true! When creating content for your site, it must be original and naturally written so that your visitors can understand it. However, that does not mean that you cannot optimize your content for the search engines. Typically, the recommended keyword density (percentage of times a keyword appears on a page compared to the total number of words on the page) is about 5% to 6%.

a) Use two to three keywords in the whole content.
b) Start the content with the most important keyword and end it with the same keyword.

3. Web Page Optimization

Spiders sent from search engines are best able to crawl a website when it has proper HTML (Hypertext Markup Language) and the structure of the page is clear and concise. It is also recommended to have an .xml sitemap, which directs spiders. You may use the Google Webmaster Panel to submit your sitemap.

Having a proper description can help bring you additional visitors – not because of the SEO value (since search engines no longer use that in their ranking algorithms,) but because when someone is searching, your description is typically what they will see before coming to your site. Furthermore, you should always make good use of the H1 – H6 Tags. Your most important keyword should be H1, etc.

4. Article Syndication

One great SEO technique is to distribute articles and press releases about your site – this is known as article marketing. You may submit your articles to a number of article directories, receiving valuable backlinks and traffic in return. There are also websites that will accept, and display, your press releases.

This practice is easy and very effective. It helps the website gets crawled by the search engines within two days which reinforces the natural ranking of the website.If you leave anchor texts for the internal pages as well then you can expect to get your website’s internal pages caches (known to search engines). This boosts the website’s presence even more.

5. Social Bookmarking

It is very important to be a highly actively involved into social bookmarking activities. Join all the major Social Bookmarking websites like dig, delicious etc. Bookmark your own articles and press releases over there, make friends and share your bookmarks.

Social bookmarking websites are very well optimized and are cached by search engines everyday. If your website’s content, link etc is bookmarked over there then you can expect your website to get cached by Google within twenty four hours as well.

Try the above mentioned SEO ideas in your daily SEO work and experience the change in the results yourself.

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Promotion is a critical success factor for any web site that needs to attract suitable web visitors. To become a successful internet marketer, you will absolutely need to learn how to get targeted traffic to your business website. This is essential to make profit from your website. No matter the quality of the content your business website, if no one knows your website exists, then you will fail miserably with your website and business. Website promotion is an online marketing solution for organisations who wish to maximise their online visibility.

You must strategically place your business website on the popular search engines on internet to make profit. Search engine marketing is used to describe visibility in the search engines. This entails marketing your business website to get more traffic to your business website, and more traffic means more sales and profit.

You will not have to dish out loads of money but keep in mind that you will have to pay for the initial outlay of having your website content optimized. SEO practices have been questioned from an ethical standpoint as of recent. Some SEO consultants will fill your website content with spam and this will end up getting your business website banned by the major search engines. And you dont want that. You are on internet to make profit from your website, right? Ensure that you interview carefully for a good SEO expert, otherwise you will face negative results instead of positive results for your business website.

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You will spot several marketing mediums which can promote your business online, offline, or a combination of both online and offline channels. However, if your business clients/sales are internet based, then you must seriously consider SEO marketing of your website. On the other hand, if your business is based offline, then you will have to concentrate on offline marketing techniques.

Some of the well known marketing techniques are as follow:-

1. Marketing Offline – You can take example of a food restaurant where business owners will consider promoting their business through various offline marketing channels. Here restaurant owners will target newspapers, hoardings, popular radio channels, and television to promote their food restaurant within a specific geo location.

2. Marketing Online & Offline - There are some particular businesses/firms where you will spot almost equal percentage of customers visiting online (internet) as well as offline. For example, a travel company could be receiving bookings directly through website and manually by travelers who visit their office. Search Engine Marketing can greatly enhance your overall ROI since it specifically concentrates on those users who are already interested in your business services. These users throng various search engines to locate their services and if your website is ranking on top of search engines, then it will help to improve your sales and ROI. Hiring an SEO service company will help these businesses to establish their presence on search engines.

3. SEO Internet Marketing – There are some businesses which are purely internet based. In these types of businesses, the chances of getting an online visitor are several times higher as compared to other marketing medium. These internet based businesses specifically focus on Search engine marketing. These businesses are well versed with the benefits of the SEO marketing and hire SEO companies to promote their business services/products.

If you are planning to promote your business on search engines, then you should get in touch with an SEO specialist firm which will help you improve ROI and traffic for your business website.

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It all comes down to planning before you have a website you need to carefully consider the market that you are aiming for. It is possible to go after any market and be at the top its just down to effort and applying the methods carefully.

You need to use the right tools most tools for website design and SEO optimization can be expensive and if you are not determined to apply all the suggestions made by these tools you could find yourself losing out to your competition in a big way.

When choosing a web design package you need to consider all the methods on the market, you have to used many different packages over the years some provide a good interface others have produced long times reading a manual trying to find why something did not produce the expected result.

The SEO checker is a key tool for knowing that you have the correct amount of keywords, anchor text and alt images tags generated. That the content complements the keyword per page and the keyword density is within acceptable levels as not to be identified as keyword stuffing.

Make sure that the “key performance indicators” (KPI) you determined at the beginning are measured. If your existing statistics don’t determine these numbers, ensure that they do.

Market your website without feeling guilty. Your HTML should already be suitable for search engines (semantics and accessibility). Use a moderate link strategy from this point on and perform conventional Public Relations (PR).

Keyword stuffing is were you fill a page with all keywords in any order not considering that the content needs to be readable and be of use the end user the website reader. The website design needs to be always with the end user in mind and provide the user with easy to find relevant content and make it easy to navigate.

Maintain your website. Update your website. Look after your website. Add new content on a regular basis. Furthermore, check old content. You need to proofread new and old content. Never cease to question your offer. At the end of the day, it is once more all about…

There are many different packages for website design and although this does not cover everything it gives a very reasonable and good results for SEO and targeted websites.

By producing a good quick website with SEO targeted within the design, promote the website via the normal methods of article building and submitting and directory submitting produce a better response and therefore makes it easier to track how well a site is doing within the search engine rankings.

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It is sure that if your site has the most relevant and high quality content, you can get many quality backlinks including from websites that contain themes similar to yours. Nonetheless, getting such inbound links may not always be easy and require a lot of efforts, therefore, you may want to look out for other ways to get quality backlinks.

Ways to Build Your Backlinks
Even if you manage to get lots of backlinks in a natural way, it is never a bad idea to welcome additional quality inbound links. There are several ways for acquiring backlinks which may be ethical while other ways may be illegitimate and unacceptable and can lead to your site being penalized in the long run. The legitimate ways of getting backlinks include directory submissions, forum posting, linking to other blogs, press releases, etc. Among the unacceptable ways are linking to link farms, buying links in large quantities, getting linked to websites hosting illegal content, linking to other websites that belong to the same person, etc.

To start building backlinks, the first step would be to identify sites from where you can acquire quality backlinks. This can be done with the help of Backlink Builder tool which generates a list of websites on entering keywords. Once you get the list of potential sites where you can post messages, articles, or backlinks to your website, the choice is up to you to visit these sites and start posting your content along with an inbound link to your website in it.

You may have a question about how websites generated by the backink building tool can provide backlinks free of cost. The answer to your question simply lies in the fact that such sites need content for their site. With you posting and feeding them with content without getting paid for it, helps you to get free quality backlinks in return from them. It is like free trading where you offer something required by others for free and get what you want for free. However, this free trading lasts as long as you post your content to sites that are respected and also as long as you do not end up posting fake content.

Below are some of the most successful methods that can be used to build backlinks.

Directory Submission
Getting your site listed in various directories is one of the basic steps that you should start with in your efforts to build backlinks. It may be unlikely to get any significant traffic through directories; however, the idea here is to get backlinks to improve your page ranking.

There are several directories to which your site can be submitted. These can range from general directories, blog directories, SEO friendly directories to non-reciprocal directories (directories that allow you to list your website in their directory even if you do not link back to them). Additionally, it is important that you submit your site to only those directories that have a high page rank.

It is also important to know that listing a site in directories is a time consuming process as it requires you to first find out quality directories to which you want to submit your site. Once this is done, you have to search through the categories and sub categories in these directories to find out the specific category to which your website belongs. Therefore, keeping the time constraint in mind, it is a good idea to hire a professional SEO company that provides directory submission services so that you can save time and concentrate your efforts and resources on your other core business functions.

Forum or Blog Posting and Article Directories
Forum posting and Blog posting is another way of getting quality backlinks to your site because search engines usually index forums as well. Getting backlinks from blogs or forums that are reputed can be very helpful. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant.

While posting in forums and blogs can be done faster and require lesser efforts, submission of articles to various directories can take a very long time since articles are longer when compared to posts and also involve a though process to write them. However, it would still be worth the time and effort in the long run.

Press Releases and News Announcements
Though this is not a day to day practice to build quality backlinks, it does fetch good results if done the right way. There are several websites out there which publish press releases or news announcements free of cost or may charge a fee. A press release that is well written can boost visitor traffic to your site and also a backlink from a reputed site to your site is a value addition to your entire SEO efforts. However, a press release can be used as a medium only if there is something newsworthy. That is the reason why press releases and news announcements do not factor in as a daily way to build backlinks.

Content Exchange
Content exchange can also be very helpful in getting you quality backlinks. For example, you can provide free RSS feeds to websites that are interested in them. When your RSS feed gets published by the other site, you will get an inbound link to your website. This will also drive a lot of visitor traffic that will visit your website to get more details on the headlines and abstract they read on this other site.

Creating Quality Content
Creating professional and quality content is also very important to get more backlinks to your site. This is because content that is well written is always noticeable and there would be more number of people who would want to link to it.

Leaving Comments
To create awareness and get visibility for your site, you can also leave comments on others blogs. Leaving comments that are appealing to read will always have a good chance of drawing the attention of more people to your site.

Practices to Avoid While Building Backlinks
There are several ways in which links can be built, however, it is important to realize that certain link building ways can ruin your SEO efforts. One such practice to avoid is link exchange, wherein, when you place a link on another website, that website in return will place a backlink to your website. There are a few things to be considered with this concept of link exchanging. First is the ratio between inbound and outbound links. Having more outbound links than inbound links is not good. Second, there could be a possibility of your link partner being a link farm. In this case, your site can get penalized or banned by search engines as link farms are considered as unethical SEO practice.

Additionally, you must also be careful about linking to sites that are suspicious or host illegal content. Though search engines will not penalize you for having backlinks from such websites, since you do not have control over what they link to, linking with such sites can ruin your SEO efforts.

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Here are a few resources to help you get started to optimize your site:

The Basics of Good Search Engine Optimization

Good search engine optimization is very basic. A successful search engine optimization campaign will contain these essential components:

• Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders. Rinse, repeat. Content is key in search engine optimization.
• Simple Site Design. Sites that are successful in the search engine results have this in common-they are all simply designed, with a minimum of bandwidth hogging graphics, slowly loading animations or other such frippery, and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they’re looking for; which is – you guessed it – content.
• Well-written Meta tags. Meta tags-keyword, description, and title- are important, but they won’t make or break your site. Meta tags are merely part of the overall success strategy. They need to be written with compelling, keyword phrase-heavy content that will make the user click through from the search results page.

Target Audience

Your target audience is looking for you – they just don’t know it yet. In order to help them find you, you need to target who your audience is; in other words, you need to understand who it is that would be looking for the information on your site. Your target audience knows what they want and what they are searching for, and you must know what that is before you can deliver what they want.

Here are some quick and easy steps to help you in this process:

1. Network. Your friends, family, co-workers, and acquaintances are invaluable resources when trying to figure out who your target audience might be. Ask them questions about what they might search for in your targeted topic, what they’re looking for, what they wouldn’t look for, etc.
2. Research. Check out your local library and peruse industry trade newspapers or magazines that pertain to your particular topic, or read newspapers online. See what the industry “buzz” is about. You might want to think about subscribing to these resources if your topic is one that relies on current, changing information.
3. Join. The Internet is an utterly fantastic resource for topic research. Browse around for discussion groups , and see what people are talking about. Look for groups that have a lot of members, and keep track of the subjects discussed.

Now that you know who your target audience might be, you need to choose the keywords and phrases that they most likely will be searching for. In conclusion, remember these three things when developing your target audience internet marketing strategy:

• Do your research. Don’t automatically assume that what you search for is what your audience searches for.
• Get involved. Man is not an island. Network with people in your field or industry to truly understand what might be in demand, and then you can target your audience accordingly.
• Write good content. Easier said than done, but the more time you spend researching key phrases and writing thoughtful content, the more people will be able to find your site.

Keywords and Meta Tags

Keywords are simply targeted words that determine which category your site will be listed under in search engines and directories,as well as words that searchers input to search engines in order to find relevant sites. If you don’t do your homework and select targeted key phrases, you are missing a significant portion of potential traffic.

There are quite a few different places that keywords can go on your page. Some choice places for keywords are:

• above your site logo
• in the subheadings
• headlines
• within the paragraph content
• meta title
• subtitle
• within links (anchor phrases)
• meta keywords
• images (alt tags)

You should try to target no more than two or three related key phrases per page of your site. Any more than that, and the purpose of your targeting efforts will be defeated.

The next place you’ll want to put your keywords is in the meta tags of your site. Meta tags are not scary, and even folks without any HTML experience can definitely learn how to use them.

Depending on what HTML editor you are using, be it Dreamweaver, FrontPage, Home Site,Notepad, etc., you’ll find that you can switch between the design and code screens (this applies to WYSIWIG HTML editors only). What you will want to do is find the HTML code and go to the “head”, or beginning, of your HTML document. There you will find a space for the title, meta keywords, and meta description.

Write Good Content

Compelling content on your website is the essential key to attracting more searchers to your site – but not only more searchers, more relevant searchers who are actually looking for what you’re offering. There are many more factors that search engine spiders look at when indexing a website, but content is the vital foundation on which good rankings are built.

Think of a few sites that you like to visit again and again. What makes you keep coming back? Most likely, it’s compelling, relevant, and timely content. Quality articles, tutorials, tips, etc. compel the reader to come back again, and again, and maybe even email some of their friends to come too. The sites that are consistently top ranked in the search engine results have these things in common when it comes to content:

• Interesting,unique content that is well-written.
• Links that point the searcher to other parts of the site (and more well-written content). Links feed the spiders and compel better search results accordingly.
• Evergreen as well as updated content. “Evergreen” means that the information will not be outdated a month from now.

There are some tips to write good web content

• Keywords. You’ve worked hard on these keywords; make them stand out (bold, different font,headlines, etc.)
• Clear titles. Make it painfully clear what you are going to talk about. It’s fun to be clever and cute, but it can backfire on you. Search engine spiders just aren’t attuned to puns, cliches, or out of the ordinary slang terms.
• Be short and sweet.This is highschool English. Don’t cram as many ideas as possible into one paragraph; rather, use that paragraph to focus on only one idea.
• Sales language. Do you enjoy wading through a bunch of sales language to get to the meat of a story? Well, neither will your readers. Don’t inflate your writing with a lot of hot air; keep it down to earth.

These are just general guidelines for writing quality Web content. It’s not something that most people can master overnight, so give yourself some time, practice a lot, read a LOT, and always put yourself in your Web site visitor’s place to make your site as user-friendly as possible.

Title Tags in Search Engine Optimization

The title tag is what shows up at the top of a user’s browser page, and it is also seen in the search results – go ahead, take a look at the top of your browser and you’ll see the title of this page in the blue section at the top.

Most search engines index the contents of the title tag, and actually make it one of the most important factors in the site ranking process. So if you don’t have an optimized title tag, you might be missing the boat as far as rankings are concerned. Plus, it’s not the best user experience to visit a Web site with no title tag, since the title tag is what shows up in the Favorites when a site is bookmarked. No title tag equals the very bland “(Untitled)” and is not a big incentive for people to come back to your site.

Examples of Title Tags

• “Dog Tags”. Not good. It’s vague, and not targeted to your specific market.
• “Oregon Dog Tags”. Better, but still not as precise as it should be.
• “Personalized Embossed Dog Tags-Portland, Oregon”. There! It’s specific, it’s to the point (title tags should be under 200 characters), and targets who is most likely to be looking at your site.

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• the level of competition for your keywords  
• linking strategies

Some links are more valuable than others. The more links you have from high Google Page Rank sites the better. A link from Blog Talk Radio or You Tube can catapult your site to the first page of Google when you target the right keywords.

If you want traffic while you are waiting you could try pay per click ads. If you choose this route, you should take it slowly and set a relatively small daily limit while you test your ads. Look at your competitor’s ads and learn from them before you start.

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Link building is not about search engine optimisation, it’s not about boosting your Google PageRank, it’s not about publishing a link directory and it’s not about swapping links with as many other websites as possible.

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy.

Text links is one of the most important steps in search engine optimization. This does not however mean that buying irrelevant links or links with low Page Ranks will help your site. It is also important that your links on the individual pages are relevant to the keywords. Hence, when it comes to link building there are some important strategies. By following these strategies you can be sure that your site will rank above those of your competitors.

Page rank - Page Rank is the primary consideration when it comes to link building. It is only links having high page ranks that are of any value. This is because it is only such links that can boost the rankings of your site with the search engines like Google, Yahoo, AltaVista, MSN, etc. Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Linking to different sites - While links are considered significant in the process of ranking, Google also sees to it that its results are not manipulated. As part of this control system, it checks that all the links are not from the same site.

Personalize your link exchange letter - Webmasters always prefer to exchange links with sites that sent personalized letters rather than bulk mails. A personalized mail sets you apart from the spam mail. It lets them know that you have visited their site. You are more likely to receive reciprocal links when you send such mails.

Relevancy of links - Ensure that the links you receive are relevant to your site. By linking to related sites you can make sure that you don’t loose out on business either. A few relevant sites linking to your site will give you more benefits than a thousand irrelevant links.

Different IP address - Check your links and make sure that they come from different IP addresses. If all the links come from the same IP address, search engines will be able to cross reference the links and your site will be penalized.

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Position Your Keywords
Make sure your strategic keywords appear in the crucial locations on your web pages. The page title is most important. Failure to put strategic keywords in the page title means a perfectly relevant web page may be poorly ranked.

Use your strategic keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.

Consider the implications of web design
Many web designers use tables to layout text and imagery when formatting their web pages. When a search engine reads a page it breaks tables apart. Therefore using a table may make your page seem less relevant as it pushes your text further down the page.

Large sections of JavaScript can also have the same affect as tables. As with tables, the use of meta tags can also help.

Make sure that all the pages of the site have custom titles and descriptions
If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Regarding Meta Tags, there are 2 very important fields:

Meta tags are not a magic solution to ensuring web sites are highly ranked by search engines. Not all search engines support Meta tags. However they can improve a site’s ranking with a number of search engines and therefore are invaluable to making a site more findable. By definition Meta tags are machine understandable information for the Web. Generally it is information used to define and document the content of a site. It doesn’t appear when the page is viewed through a browser, but sits silently in the HEAD element of a page adding commentary for whoever or whatever (essentially search engine robots) cares to look at it. Some search engines make use of two types of Meta tags, keywords and description tags. The description tag returns a description of the page in place of the summary a search engine would normally generate. The keywords tag provides keywords that the search engine can associate with your page.

Many web designers over rate the importance of Meta tags to search engine performance. HotBot and Infoseek do give a slight boost to pages with keywords in their Meta tags, but Lycos doesn’t read them at all, and there are plenty of examples where pages without Meta tags still get highly ranked. 

Have Relevant Content

Keywords need to be reflected in the page’s content. In particular, that means you need HTML text, that the search engines can read on your page.

Use HTML text when possible

Sometimes sites present large sections of copy via graphics. Search engines can’t read those graphics. Therefore they miss out on text that might make your site more relevant. Some of the search engines will index ALT text and comment information, along with Meta tags. But to be safe, use HTML text whenever possible.
 

Some search engines are unable to follow image map links from the home page to inside pages. However the most relevant, descriptive pages may be inside pages rather than the homepage. Therefore HTML hyperlinks should be added to the homepage that lead to major inside pages of the Website.

Have HTML links
A site map page with text links will help search engines locate pages within your Website.

Link your pages well internally. This will enable search engines to find more of your Website.

Some of the major search engines cannot follow frame links. Provide an alternative method for them to enter and index your site, through using Meta tags or smart design.

Avoid Dynamic Doorblocks   

Common Gateway Interface (CGI) code is a standard for running external programs from a World Wide Web HTTP server. For example a CGI program could enable a site to access information in a database and format the results as HTML. Some search engines may not be able to index pages generated using CGI or database-delivery and this should be taken into consideration.

Avoid symbols in your URLs, especially the ? symbol. Search engines tend to choke on it. 

Be patient. It can take up to two months for non-submitted pages to appear on search engine results.

Verify And Maintain Your Listing

It is important to continuously check your sites performance in all of the search engines. Check on your pages and their listing regularly.

Some major search engines are now providing country-specific versions of their search engines. These filter sites by domain. If this applies to your site contact the search engine so they can manually include you site.

Resubmit your site any time you make significant changes.

Create a site map that tells people where everything is on your site

You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.

Build up your popularity

So now you have determined the right keywords on the right pages, you’ve created all of the necessary content, and you’ve optimized all of the content to the best of your capabilities. Congratulations – you’re now in the top 80th percentile (from an optimization standpoint) of the websites listed for the keywords you’re trying to target. So how do you get a 1st, 2nd, or 3rd page listing? The answer is quite simple: You have to be the most popular, too. That’s right, it’s a popularity contest. In other words, how many other websites know you (link to you), and how popular are they? This is typically referred to as link popularity, or called PageRank by Google. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity. The best types of “link building” are directory registration, text link advertising, and press release distribution. Try to offer valuable information or tools so that other people are motivated to link to your site. Well-linked sites (that don’t use spamming) do better in search engines.

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