Search Engine Optimization (CD-ROM)

Product Details

CD-ROM
Publisher: lynda.com, Inc (August 23, 2006)
Language: English
ISBN-10: 1596712686
ISBN-13: 978-1596712683
Product Dimensions: 7.4 x 5.3 x 0.6 inches

Product Description

If you’re out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you’re out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding “black hat” SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

Search engine optimization (SEO) vs. search engine marketing (SEM)
Getting to know your searchers
Crawler-based search engines
Keywording to rank high in searches
Keyword combinations, variations, and stop words
Setting up a site the wrong way: what to avoid
Creating a search-friendly site
Submitting websites for search engine indexing
Building link relationships

From the Publisher

Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors’ narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.