Search engines love fresh content. New pages should follow a theme and be placed into categories. Add product reviews, press releases, customer comments, how-to information, and other relevant information, and refresh it often. Incorporate product related keywords in the title tags, on-page titles and descriptive text in the new content being created. Over time, you can watch as the major search engines begin to sit up and take notice of your new, fresh content.

The better your content is, the more likely it will be to show up in search engines and naturally attract links to your site. Additionally, fresh content is a major factor that plays a role in search engine rankings (which was recently confirmed by Google’s patent application). SEO experts will still need to use their skills for all the old SEO tactics like title optimisation, keyword research and backlink building, the new focus will be on fresh content. New content put into a site on a regular basis is what will help the most to get a site to the top position on Google.

Blogs, news, products, customer reviews, buying guides, articles – regularly adding fresh content like this to your website can give your SEO campaign a big boost.

Here are 3 ways content marketing can help your website:

1. Freshness

If search engines spiders see that new content has been added regularly since they last indexed your site, they are more likely to come back and index your site more often. This can also help build authority – search engines will see your site as fresh and up-to-date.

2. More keywords

The more content you have on your site, the more variations of keywords and phrases the search engines can index. This means more chances for your site to be found by many more search terms (sometimes called the ‘long-tail’).

3. Relevancy

Basically, the more relevant content you have on your site, the more likely your site will appear for relevant search terms.

For example, Google doesn’t just look at the content of a page when it ranks sites in its results pages. And one factor it will look at is the amount of relevant content across the site and domain.

So if you’re an estate agency, regularly adding content about buying and selling property will help your site rank for search terms related to your business.