We’ve heard this so many times that link building is the most difficult part of SEO. But Link Building doesn’t have to be hard. Reinventing the wheel is just a loss of time and resources but improving it a bit with some new spokes will make it run faster.

Link building is one of the biggest SEO tasks and the corner stone of a successful search engine optimization strategy. Every website needs to build backlinks in order to be ranked by the search engines on the results pages. It can be frustrating and it is easy to build low value ineffective links.

What is SEO link building?
SEO link building is defined as the process through which high value backlinks to your site are obtained from high ranking websites. Your keywords should always be used within the anchor text to ensure maximum value. Links can be generated through advertisements, comments, articles, press releases, social media or bookmarks on social sites.

Why build links?
Search engines place a lot of importance on the quantity and quality of backlinks to a website. Links form a big part of the algorithm used by search engines to determine ranking and backlinks from high volume websites have the ability to generate a lot of traffic to your website. Websites with a lot of quality links are seen as experts on their subject matter and will therefore rank high on the search engine result pages.

How can SEO links be build?
There are numerous methods that can be used to build links. Some of the acceptable and widely used methods are:

- Article marketing
- Comments on blogs or forums
- Reciprocal links
- One-way links
- Press releases
- Facebook and Twitter
- Bookmarks
- Directories

Article Marketing
This is a very effective tool and can also be used to establish credibility. Articles should be written using your keywords (keyword density of 3% – 6%) and should relate to your website, product or services. Always ensure that the links back to your website contains your keywords in the anchor text. Follow the guidelines and rules of the article directories when submitting articles to ensure that your articles are published.

Comments on Blogs or Forums
Links can be created by commenting on blog or forum posts. It is advisable to place a link back to your website in your username and not in your comment. This method of SEO link building has been abused and you may find that a lot of blogs and forums delete comments that do not add value. For maximum results it is advisable to comment on blogs or forums that relates to your website, service or product and that allows do-follow links.

Reciprocal Links
It is a good idea to have a few quality reciprocal links to high PR websites. When two websites link to each other it is called a reciprocal link. Always link to a website with a high PR (page rank)that relates to your service or product. Links can be obtained through contact with the webmaster of the website that you want to link to and some websites have an automated process. It is important to make sure of the PR of the page that links to you since not all website pages have the same PR.

One-way Links
High value one-way links are the gold of SEO. The search engines allocate more value to one-way links than reciprocal links. Posting content (not comments) on popular blogs or high PR websites generate quality one-way links. Some blogs and websites allow guest posts and it is important to build a relationship with these type of sites. Always manage your links to ensure maximum value and only build links from established websites in good standing.

Press Releases
One-way links, awareness and traffic can be generated through press releases. This method has also been abused and the search engines are aware of this. Only submit a press release when you have something to share or announce and make sure that it is well written. You should ideally not submit more than 4 press releases in a year.

Facebook and Twitter
Promoting your website through Facebook and Twitter is a must. High quality links generating traffic to your website can be build through these sites. You can reach a lot of potential customers and improve your rankings by using these two sites effectively.

Bookmarks
Another method that has been badly abused. One-way links can be build by bookmarking your websites on various social sites. The value of these links have decreased due to abuse but it is still a viable SEO link building method.

Directories
You can build one-way links by submitting your website url to directories. Try to limit your submissions to directories with a high PR.

What not to do
- Do not make use of link farms
- Do not build links from banned sites
- Do not build links from gambling or porno sites
- Do not build massive amounts of links in a short period of time
- Do not use black hat techniques

The key to a successful SEO link building strategy is to continuously build high quality links over a period of time. You should aim to build 10-20 links per day using a combination of methods. This should not take you more than an hour daily and is worth the effort. It is important to understand that SEO link building takes time and will not push your website to the number one position on the results pages overnight.

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Link building is supposed to be natural, but when you’re competing for some major keywords, you have to be proactive. In a political campaign, you go out and entice people to vote for you. Similarly with link building, you have to go out and make contact with those that will vote for you, or in other words, link back to your site.

Any website that you find online and is successful have used SEO link building for that result. Search engines regard the links from other websites to yours as positive votes to your site and it establishes genuineness of your web content. However formation of effective and relevant links is not an easy task, as there are many service providers that use black hat SEO techniques, which is great risk factor for any website.

In White hat link building, the webmaster follows certain guidelines and rules formed by the search engines. All major search engines like Yahoo, Google and Bing can easily identify link building practices that are not white hat one. You can get access to articles and references that provide guidelines regarding techniques of SEO link building to be followed, and those that need to be avoided. Even online encyclopedia like ‘Wikipedia’ also contains useful information about white hat and black hat SEO techniques.

The websites that use unethical ways of link building have higher chances of getting blacklisted by the search engines, giving loss to your online business. Thus industry experts always lay stress on using white hat techniques. To name a few back links from adult sites, link farms, gaming sites, too many links per day and those from banned websites can be categorized under black hat SEO links.

Websites need to build up a strong domain trust with the clients. For this you can consider getting back links from websites that have a good online reputation and is trusted one. Pay attention to which type of sites gives you links, and at any cost avoid getting it from bad reputation websites.

The place where you position the links to your website carries importance and affects the visibility factor. When you place a link of your website’s product or service on a web page with quality content then, its value would definitely go up. So experts always recommend to place links inside site content. Avoid the footer links as they are not observed so often and is less effective too. Page rank value of a web page where you place the link also matters, as these pages have higher hits and site traffic.

SEO Linking is a time consuming process that is absolutely necessary to help boost your site in the search engines natural results pages. Like everything else in business, if it was easy, everyone would be doing it. There is only room at the top for a few websites for each search term. See You at the Top!

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As you know external  links that point to your website will help give the relevant web page more authority with the search engines. Link building simply refers to an issue in seo known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant.

As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don’t need to worry about Google for the same period of time when it comes to link building. Google isn’t going to rank you anyway, so picking up the pace when link building isn’t really a problem.

When linking text, you should use keyword phrases for back links to your site or inside your site. This is especially important with both internal as well as external backlinks that point to web pages on your web page.

Here are a few SEO tips from someone that has been doing it for years.

Link building is the single most important thing you can do to get your site ranked highly by the search engines. With enough quality links pointing back to your site, you can easily get your site ranked in the top 20 results for many common keywords.

First, you’ll want to identify free web directories that will allow you to submit your URL. You can start by checking out the “Directories” category on the Links page of the Easy Ways to Earn Money Online blog (see the link at the end of this post). It includes several of the best free website directories. It’s worth noting that most of the free link directories are actually link exchange networks, in the sense that they typically require a reciprocal link on your website pointing back to the directory. Why? Because they know that the more links they have pointing back to their site, the better their page ranking will be.

Once you’ve identified a list of free web directories and link exchanges, you’ll need to go to each site and review their submission guidelines. DO NOT use a directory submission service. You have no control over how these tools will handle your submission (or if they submit anything at all).

The process of link building takes time, since most reputable web directories will want to review your site before listing it. As a result, many will take anywhere from several days to several months to add your URL to their link exchanges.

In the meantime, you’re website will have little or no traffic and you’ll be largely invisible to the major search engines. A better strategy would be to get your site listed with as many website directories and link exchanges as possible–regardless of page rank. This way, you’ll get a small boost from the sites with a low page rank while waiting for the big boost from the sites with the high page ranks.

Finally, you can substantially increase the number of outbound links on your website by creating your own link directory on your site. Create a form that allows your visitors to submit their URL (or the URL of other sites they like). Just be sure to check out the sites for signs of illegal activity before including them on your site. You can even use your web directory to post all your reciprocal links in one place.

Remember, link building using free web directories and link exchanges is a lot like farming – if you don’t take the time to sow the seeds, you’ll never reap the harvest.

Here are a few more link building SEO tips. These are all free options.

- Find related websites and offer to trade space. You allow the website owner to put a link on your site. He allows you to put a link on his.

- Create a daily blog with links to your website. Provide helpful information related to the products that you sell or promote on your sit.

- Write informational articles and post them at EzineArticles, Amazine or Go Articles, three of the top article directories online. Posting is free and each of the ezines allows back-links in the body and in the article box.

The next link building SEO tips have to do with social networks. You should have enough confidence in your products or the ones that you are promoting to encourage your friends and family to buy them.

If you do not have a Facebook and a MySpace page, then you are a little behind the times. Twitter is the latest thing, but for user friendliness and beginners, Facebook, first.

The more links that you have leading to your website, the more traffic you will get. You cannot have too many links. If you also have outgoing links, then your site ranks higher in the search engines.

So, those are my link building SEO tips for the day. Hope they help you drive more traffic to your site.

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Link building is not about search engine optimisation, it’s not about boosting your Google PageRank, it’s not about publishing a link directory and it’s not about swapping links with as many other websites as possible.

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. If that sounds familiar to you, then you need to step back a bit and re-access your linking strategy.

Text links is one of the most important steps in search engine optimization. This does not however mean that buying irrelevant links or links with low Page Ranks will help your site. It is also important that your links on the individual pages are relevant to the keywords. Hence, when it comes to link building there are some important strategies. By following these strategies you can be sure that your site will rank above those of your competitors.

Page rank - Page Rank is the primary consideration when it comes to link building. It is only links having high page ranks that are of any value. This is because it is only such links that can boost the rankings of your site with the search engines like Google, Yahoo, AltaVista, MSN, etc. Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Linking to different sites - While links are considered significant in the process of ranking, Google also sees to it that its results are not manipulated. As part of this control system, it checks that all the links are not from the same site.

Personalize your link exchange letter - Webmasters always prefer to exchange links with sites that sent personalized letters rather than bulk mails. A personalized mail sets you apart from the spam mail. It lets them know that you have visited their site. You are more likely to receive reciprocal links when you send such mails.

Relevancy of links - Ensure that the links you receive are relevant to your site. By linking to related sites you can make sure that you don’t loose out on business either. A few relevant sites linking to your site will give you more benefits than a thousand irrelevant links.

Different IP address - Check your links and make sure that they come from different IP addresses. If all the links come from the same IP address, search engines will be able to cross reference the links and your site will be penalized.

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1. Link Building.

Try to get links to and from your blogs and include internal linking (linking to previous posts you wrote or other pages withing your site).

2. Cut Useless Words.

Edit your posts in the same way you would nix donuts from your diet. Others will catch your mistakes and will likely let you know about it. Do not use two words when one will do, as we all like short workouts.

3. Spotting is Necessary.

If you want to drive traffic to your blog, you need to do something for others, too. Comment on their blogs, but make sure your comments have substance. Support your fellow bloggers, tweet other blog posts, and they will be more inclined to return the favor. Be sure to follow up with comments on your own blog. This is like wiping down the equipment after using it. The people who comment before and after you will be grateful for your attention to detail.

4. Wear Proper Attire.

You want your blog to look good. Use flash sparingly (it’s not good for search engines), and make sure your blog posts are scannable (easy to read). Use bullet lists when you can, and do not use large blocks of text. It hurts our eyes, much like neon spandex that some feel is okay to wear to the gym. It is not, by the way.

5. Have a Regimen.

Be consistent. Whether you post once a day or once a week, you will increase traffic when you post regularly. This is where you will start to see results. Also, be consistent with your style. If you break form during a workout, you can hurt yourself. With SEO, it is your rankings that will be sore in the morning.

6. Rich Keywords.

Be careful of the words you take in on your blog posts. You want to use rich keywords, but if you litter your post with them, you will have a cumbersome blog that will alienate your readers. And remember: there are not many healthy diets out there that include SPAM.

7. Stretch.

If you blog about business, but randomly decide to post about your cat Kibbles, we will not be amused (unless you can somehow relate cat kibbles to business success).

Ok, so at the end, I request to you all readers that let me know If I I miss any healthy blogging tips.

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For a good search engine placement of your website, you have to make sure that proper SEO work has been done for the website to rank high in search engines. Some will opt for SEO services, but it is also required to have SEO hosting services. Although they might seem to be pretty much the same, there is a big difference between them.

Basically, common SEO refers to the site being properly optimized in search engines by directories, articles and any other. SEO is doing what it takes for your site to get backlinks for the website. The more backlinks your website have, the higher the probability for your site to rank higher in Google. The higher your Google ranking is, the higher the number of online visitors choosing your products and services because your website is more accessible and visible to the target audience.

SEO Hosting and Link building

Although this very good, there are other things that should be done for a good search engine ranking. There is SEO hosting which is a hosting that will ensure you are getting backlinks that are indeed making a difference. Google is frequently not counting backlinks generated from the same C class IP address, as it is often considered spamming and will not be counted by Google or by other search engines. However, with SEO hosting you can build backlinks on many C class IP addresses. Class C IP hosting is the way to still get these backlinks. As all backlinks pointing back toy our site appear to be from different websites there is risk for your website to be banned by Google or by other search engines. Currently, SEO hosting companies are well capable of ensuring that Google or other search engines will not sandbox your website. With such a SEO hosting company you will get the needed C class IP addresses and your website will not be traced back to you.

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The reason for this is that  consumers are 12 times more likely to buy services and products they are actually searching for than with all the other Marketing approaches above, combined.

Simply submitting your web site to the search engines does not mean you will rank amongst the top 10, or the top 10,000 come to that!  Your website needs to be optimized in order to drive traffic/people to it in a way that  the search engines like.

This sounds simple doesn’t it? All you need to do is design your website and add content to it in such a way that search engines will be able to decide that the keyword phrases that people are searching for are most “relevant” to the product or service you are offering. You also need “relevant” people linking to your site in the correct way!

This is not as easy as it sounds, as only the people working for the search engines, such as Google, know how their searching algorithms work! Get it wrong and you could get “black listed” and no one will ever find your site.

Four Simple SEO Tips

You can, if you wish, make some simple changes to your website that will help your site rank much better in the search engines.

Here are some simple techniques that you can put into practice right away to get your website appearing near the top of the search engines:

1. Know exactly what your customers are searching for! Before you begin to market your site on the web, it’s vital you know exactly what the people you want to become your customers are looking for.

It allows you to find the most popular search words that people type into the search engines and helps you target the best keywords for the products or services that you offer. You can also use Google’s Free keyword tool in your Adwords account.

2. Include your keywords in your domain name, page  and file names. If you already have a website then you are stuck with it, unless you create a new domain name, which may cause more problems than it is worth, especially if you have a well established business. However, in reality it is not too much of a problem. But if you are creating a new website, then it is a good idea to have your main keyword included in your domain name.

For example, if you were an accountant in Sevenoaks and this was the search term you had acknowledged as being the best one for you, then you might consider the domain www.accountantinsevenoaks.com.

Then, each page on your website should be optimized for a different search term. For example, if we take “accountant in Sevenoaks” as an example, you might have a page under your main page which is about “book keeping”. You would name the file book-keeping-sevenoaks.html.

3. Write your website content so that it is appealing to the search engines. Do not make the mistake of thinking that just by adding your keywords all over the page will help your rankings. This can have a negative affect and your page could be penalised and drop down the rankings. This is known as keyword stuffing.

It still counts, but page content is increasingly less important. So here are some simple tips for writing good search-engine optimized body copy:

• Make sure your keyword appears in the first few words of the headline of your page.

• Make sure your search term appears once in every block of 125 words of body-copy and subheadings. It can appear anywhere in the block, (with the exception of the very first one, where it should be in the first 90 characters).

• Include at least one HTML text link thar contains your keyword in the link copy. The easiest way to do this is to have a link at the bottom of the page linking to the top e.g. “Back to top of book keeping”.

4. Once your site has been optimized for the search engines, you can begin the process of link building – getting high quality sites linking to you in the correct way.

If you apply these 4 tips to your website, you will increase your chances of getting highly-qualified traffic your website from the search engines, and, best of all it is FREE traffic.

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When it happens to you and a good reminder to SEO’s as to what our clients go through. There are five basic steps one must take when their site drops. These steps assume that to start with you had a well-optimized website with good SEO practices followed. If you don’t then the reasons you dropped are pretty clear but if you’ve got a well-optimized site and your site has fallen – then this is for you. You should:

1 – Build Links

It’s very difficult for people to not want to do something proactive when they notice their site drop. One of the easiest things to do to keep yourself busy while working on the other 4 steps below is to build links. Building good, solid links to your site will never hurt and will only help you out so even if one of the later steps might show you other actions you need to take (or not take) you’ll never go wrong with some solid link building and if nothing else – it’ll make you feel like you’re doing something and stop you from doing other things that might do you more harm than good.

2 – Relax For A Couple Days

Before you rush to your favorite site editing tool – relax. Slight tweaks in content are unlikely to make much of a difference (if any) to your rankings. If you’ve got solid, well-optimized content and suddenly your site’s fluctuating – cramming in a few more instances of your targeted phrase will likely do more harm than good.

There are steps (such as link building) that you can work on including the analytical work noted below. Just don’t go editing all your copy to try to chase some tweak in Google’s algorithm. Relax.

3 & 4 – Analyze The Sites That Have Out-Ranked You (Onsite And Offsite)

One of the best things you can do is to take a look at the sites that are out-ranking you to find out what they’ve done. This will tell you two things: One – are there some good tactics that you’re missing, and Two – are these rankings likely to hold or are they flawed? There are two areas you’ll want to look at and those are the onsite optimization and the backlinks.

When you’re looking at the onsite optimization you need to only briefly look at their keyword densities, H1 and title tags, internal linking structure, number of indexed pages and the amount of content on the page.

Remember: As you were ranking previously, you have a solidly optimized website with some good SEO practices and content guidelines followed. If you look at these and compare the newly ranking sites with your site and with other sites that have held their positions and dropped you’ll get a feel for whether there are trends. If there are common traits among the sites that have moved up then you may be on to something. Remember the common trends among the sites that have climbed and held and also remember what they have that the sites that have dropped do not. Remember: there may be no common trends or nothing you can find out with this small a sample. Once this step is complete it’s time to move on to backlink analysis.

Backlink analysis is a good practice to undertake every few months regardless of updates but definitely necessary now that you’re dropping. What you need to do now is to analyze the backlinks of the sites that are out-ranking you. Depending on the competition level this can be a brutal task in that it’s not just about numbers. You should use Yahoo!’s link:www.domain.com command and visit many of the sites in your comeptitors backlinks. What you’re trying to do is get a full view of what their links look like. You’ll also want to download SEO Link Analysis (A Firefox extension you’ll find at https://addons.mozilla.org/en-US/firefox/addon/7505/). When you’re doing a backlink check it automatically displays the PageRank and anchor text of the backlinks though I’d still HIGHLY recommend visiting a good many of the sites to see what kind of links they are.

Once again you’re going to be looking for the architecture of the backlinks of the sites that are moving up. What tactics they’re using, what their links look like on the page, what anchor text distribution they’ve got. Once again you’re going to compare that with other sites on the rise, your site and other stable sites to see what is common between those that are climbing and holding their grown vs those that have fallen.

5 – Take Action

You’re done waiting around preforming the tedious task of link building. You’ve got your data and you’re ready to launch into action and get some stuff done. But wait (oh no – did he say wait again?) is action really the best thing?

When you’ve pooled your data you need to decide what it means. Let’s take for example a situation where the newly ranking sites have very low word counts and tons of footer links (looks paid to me). Do you REALLY want to follow their lead? The question you need to ask yourself in this case is do the factors that are apparently working RIGHT NOW overall going to provide better or worse results? Is less content more or less likely to results in a satisfied visitor? Do paid footer links help Google deliver quality results over the whole of the Internet? In these cases the answer is easily “no” but your findings might be more subtle such as an extremely disproportionate use of targeted anchor text among the ranking sites or sp@mmy copy with keyword densities at 8 or 10%.

What you’re in a position to do now is figure out a moving-forward strategy. If the common trends among the top and improving sites are bad or sp@mmy then you know the algorithm will correct itself eventually and you shouldn’t chase it. If you need to do something – build some additional links and look for new phrases to rank for on other pages to help stabilize your traffic when individual phrases decline.

If you find that the factors that have created the new results are legitimate and will lead to better results overall you know you need to make some changes to what you’re doing and fortunately – with the research you’ve just done you’ve got a great starting spot in that you can probably get some great resources and tactics from the lists of backlinks and onsite optimization you’ve just collected.

It may take hours or even days to properly perform this research but then – you needed something to do while your rankings are down. It might as well be productive.

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Linking can be reciprocal or non-reciprocal and the latter has 2 distinct advantages over reciprocal links. The first advantage is that the non-reciprocal links holds more weight because of their non-reciprocal nature. It is easier for search engines to detect reciprocal links. The second advantage that a non-reciprocal link will have is that they will not be monitored the way most reciprocal links are. If you have reciprocal links then you will have to look out for unethical webmasters who can bring your link down. You need to be constantly aware of such webmasters and try to remove their links from your website as soon as possible.

These are just a few of the benefits of non-reciprocal link building:

Providing useful or good content

Good content is like a goldmine. Content differentiates one website from another and is the thin line that separates success from failure. Some people or websites may link to your website just because your website has content that is useful for their customers.

If the content on your website is interesting and informative and is updated on a regular basis then there are many people who will try to link to you. One link is worth a lot of traffic and the increase in traffic to your website through such non-reciprocal links will enhance your search engine positioning.

Directory listings enhance non-reciprocal link building

Directory listings are considered as one of the easiest methods of obtaining non-reciprocal links. There is a condition though: you website needs to have excellent content, which will be value addition to other sites or for readers. Most of the directories will list your website only after you pay a small review fee.

Some of the popular directories include the Yahoo! Directory but it comes with an exorbitant price tag of $299 and hence is not the best option for a single listing. Another popular directory listing service is DMOZ or Open Directory Project and the only drawback is that it can take months to get listed here.

There is some secondary directory listing services also, which includes directories that are topic-specific. Most of the topic-specific directories are considered a valuable source of non-reciprocal link building to your website. The advantage is that you will be able to get quality traffic generated by your listing. The only aspect that you should check is that the directory used for non-reciprocal link building should rank well.

Submissions

Article submission is one of the most popular methods of enhancing search engine positioning through non-reciprocal link building. Articles provide perhaps the best of all worlds in that they provide valuable and entirely relevant links and also can be a great source of targeted traffic. 

Once you have completed writing an article, you will have to find the right website to publish it. There are thousands of article directories but you need only the top directories that have a good ranking so that you can benefit from their ranking. The second important aspect is that your article title should have the key phrase that is relevant to your business or website or target audience.

The higher the number of article submissions directories, the better your chances are for driving targeted traffic to your website and this will also help in strengthening the search engine positioning.

Of course non-reciprocal link building can’t be achieved overnight but once you achieve it, you will realize the immense potential it has over the internet.

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Links are very important

A link is a vote. Every link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. There are many different ways that a link can be built. One that is often overlooked but which can have huge rewards is writing and submitting articles. The reason article writing and submission is arguably one of the best of the link building methods is that it not only functions as a link building exercise but also a traffic source.

Here are the basic steps to writing an effective article that gets well picked up and can provide you with some solid traffic and links.

Pick A Topic

Picking a topic for your article can often be harder than it sounds. When you’re selecting a topic you can’t simply write about the first thing that pops into your head. There are two questions you need to ask yourself when you’re selecting your topic:

1. Will the editors care? If the editors of related websites aren’t going to care about your topic then it’s not going to get published. If it’s not going to get published then you can probably find better uses for your time – like golf or shopping for blue widgets online.
2. Will bloggers care? The second questions is whether other online publishers will be interested in the content. If an editor publishes your content and other link to it, that makes the like to you on the publisher site all the stronger.

If clients and site visitors regularly ask you the same questions, these are likely good topics for your article (though an article on your shipping policies probably won’t get picked up too widely). Another great place to start when thinking of a topic to write about is your own brain. Are there questions you’ve asked that took a ton of time or research to answer? If so – answer the question for others and cover the research and you’re likely to get well picked-up.

Write The Article

While picking a topic can be hard, constructing the article can be all the more difficult. An article needs to have a specific point and must provide the reader with a means to understanding why you’re making that point.

Let’s take this article for example; once I knew I wanted to write an article on how to use article writing as a link building method I knew what the tone would be: instructional. After that it was a matter of deciding what I wanted to cover in the article (picking a topic, writing the article, testing the article and article syndication). After I’m done writing this article I’ll have it proof-read by a couple people who aren’t involved with our site and then I’ll syndicate it in hopes of developing some solid, highly-relevant links and secure some equally relevant traffic.

If you’re paying attention as you read this you’ll probably have guessed that I’m a fan of article writing as a link building method. If you look to the “about the author” section you’ll notice a link to the Beanstalk site (and if you don’t, well … let me know as somebody’s stealing it without permission). While I genuinely enjoy writing and sharing my experiences with others – the purpose of getting the article distributed is primarily as a link building tactic, secondarily as a great source of qualified traffic and thirdly for my own enjoyment.

You are an expert in your field. Who knows more about your business than you? So share. Writing an article may not be easy but it is rewarding. If you can’t think of a topic, think of what you get asked. If you’re asked common questions repeatedly then chances are, it’s a good topic for an article. I often get asked about link building, and you’re reading the result.

Once the article is completed you need to get it syndicated. Using an article submission service is a simple way to get your article out to a large number of publishers quickly. On top of this you’d do well to seek out specific sites in your field using one or all of the major search engines to find highly relevant sites that accept articles and submit to them.

To find sites to submit your articles to you may need to think outside the box. You’ll need to run a number of searches for related phrases that will yield the best results. For example, if I worked for a web design company I might search for places that accept articles that are related to web design, hosting, SEO, small businesses and anything else I could think of. For example, I would begin my search on Google with “web design article submit” and extend it from there.

Once you’ve got a solid list you can complete your submissions to it. Don’t forget to document your submissions as well as any account information for future reference as you’ll likely want to submit another article down the road. Also, you’ll want to add a few sites each submission so you’ve got a constantly evolving list with more and more backlinking domains.

Conclusion

Of course, you’ll likely discover more for yourself as you write and syndicate your own articles. Just don’t give up the first time and learn from every submission. It may take a bit to figure out what works best but article syndication is one of the single more effective link building tactics available.

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