Search engines use spiders or robots to index the webpages. When they visit of your webpages, they follow the links embedded on the page to index the other pages. Therefore, efficient link building is required. Most search engines follow only text links.

Most search engine spiders do not type into your search boxes and they do not use pull down menus. The following tips will help you to make sure that search engine spiders will index your web pages correctly:

• Make use of simple text links for linking your web pages

Most search engines cannot index fancy Flash or JavaScript menus. Some even have difficulty with image links. If possible, use simple text links to link to your web pages. You can make text links prettier by styling them with CSS

• The most important pages of your website should be just a click away from the index page

Web pages that can be accessed with a few clicks from your home page are considered more important than web pages that are buried deep inside your website. It’s easier to get high rankings for these easy to access pages.

• Use descriptive link texts

The text that you use to your webpages helps search engines to better understand your content. If you sell books on your website, do not use links such as <a href=”page.htm”>Click here</a> but descriptive link texts such as <a href=”page.htm”>business books</a>.
That makes it easier for search engines to put the page into a context and it will be more likely that the page gets high rankings for the keyword “business shoes”.

• Creating of the sitemap

A link of the sitemap can be added in the footer of every page. By doing this, search engines can find all important pages with two clicks.

• Check of the validity of the HTML code

An error in the HTML code of a webpage can prevent the spiders from indexing the web pages correctly. For example, an HTML error might indicate the end of a web page before the actual content begins. That would mean that search engines would skip the content and any links of that page. You can access the official W3C HTML validator in the Tools menu in IBP.

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Link building is one of the most important factors for achieving top search engine rankings and is a Search Engine Optimization Process. Getting backlinks helps increase your visibility in the eyes of the search engines, since each backlink is considered a “vote” for your site. It is also important to know that link building includes both on page and off page linking.

Proper link building strategies include the link veloicty, which means how fast-and-furious your link acqusition rate is.

Now question is that from where and how to get backlinks for link building?

• Forums (if they allow for signature files in forum profiles)
• Social bookmarking
• Other related sites
• Article marketing
• Reciprocal links
• 3 way links
• RSS feed submissions
• and a whole lot more…

The purpose of this article is to help you in your link building using 5 steps.

RELEVANCY:

Relevancy is a very important factor to consider when trying to acquire backlinks for your website, even though quality links from unrelated websites can help increase your website authority, links from relevant websites tend to help you easily rank better as it let the search engines know that you are in the same category with the website.

ANCHOR TEXT:

Usage of anchor text is very important in achieving High Search engine rankings, If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword without you having it’s traces on your website. Try as much as possible to also use variation of anchor text when building links to your website. This is really important because it makes the search engines trust you and your site will not look like a spam site.

DEEP LINKING:

Deep linking also helps a very old page of a particular websites; it notifies the search engines of the pages and also makes them think the page is still relevant thereby increasing it ranks in the Search Engine Ranking Position (SERP). A good idea is to try to get a minimum of 5-15 links to every pages of your website and within a short period of time the inner pages of your website will begin to rank for various long tail keywords.

AUTHORITY:

The authority of the website or page linking to you is also very important in achieving top search engine rankings, getting links from only low quality websites will make the search engines keep more eyes on you, because it is related to a blackhat practice in which a user create multiple blogs and tries to make them link to a particular website. Try to get links from established websites in your niche, also try to get links from educational, government and military sites as this tends to make your website more of an authority to the search engines.

CONSISTENCY:

The consistency of the links you get to your website is also very important, it wouldn’t be a good option to build 100 links on day 1 and then change it to 10 on day 2 neither will it also be a good option to build 10 links on day 1 and 100 links on day 2, try to build links with consistency, try as much as possible to make sure all your links are of the same number each day and if you want to increase the number of links make sure it is a gradual process.

Above all, try to get backlinks from relevant and authority sites most especially in your niche, be consistent in doing this and in a little period of time you will see an increase in your search engine rankings and in organic search traffic.

Google is going to run page rank update soon. I hope all of you are working on improving your Page rank. Do let us know your trick on link building?

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Do you know that “Content is king”, but content is useless if it doesn’t get read. When you’re a beginner and you’re not yet quite so known, the best thing you can do is to combine great content with good link building methods.

Back-links to your website are one of the heaviset weighted factors in all of the major search engines. Links are like votes for your web site. The more links from other web sites that point to your web site, the better. But it’s not all about the number of links, infact, it’s about the quality and relevance of the links you have that matter the most.

Links are the core of your search engine optimization campaign. Quality, authority and trust-building links are tough to get. Links are essential and natural connectors of the web. It’s fairly easy for search engines to analyze links and judge the quality of a website based on the quality and quantity of its incoming links. Unlike on-page factors, links are harder to manipulate.

Search engines don’t trust all links. In fact Google discounts many links due to lack of algorithmic trust in the domain or link type (positioned on a generic link page, link scheme, etc). 

There are 2 main types of links and several ways or methods that optimizers and search engine experts use in order to generate links from other sites to the website being optimized. It is always the goal of any link building campaign to have an optimal number of links pointing to their site, however the quantity of links doesn’t always equate to higher rankings.

The first type is reciprocal links. These are links that point you’re your website to another in return, the other website has a link that points directly to your website. The next is one-way links. One way links are links that point from another site to your site, with no reciprocal links. One way links are given more importance in the search engines algorithm than reciprocal links.

One method for creating links to your website is directory submission and article submission. These are two different ways to get links to your website. The first method (directory submission) places a link of your website with a couple lines of descriptive text about your website, in a directory of other sites and businesses. The second method (article submission) places links of your site along with brief articles and press releases on article directories, blogs, and other discussion forums.

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