We’ve heard this so many times that link building is the most difficult part of SEO. But Link Building doesn’t have to be hard. Reinventing the wheel is just a loss of time and resources but improving it a bit with some new spokes will make it run faster.

Link building is one of the biggest SEO tasks and the corner stone of a successful search engine optimization strategy. Every website needs to build backlinks in order to be ranked by the search engines on the results pages. It can be frustrating and it is easy to build low value ineffective links.

What is SEO link building?
SEO link building is defined as the process through which high value backlinks to your site are obtained from high ranking websites. Your keywords should always be used within the anchor text to ensure maximum value. Links can be generated through advertisements, comments, articles, press releases, social media or bookmarks on social sites.

Why build links?
Search engines place a lot of importance on the quantity and quality of backlinks to a website. Links form a big part of the algorithm used by search engines to determine ranking and backlinks from high volume websites have the ability to generate a lot of traffic to your website. Websites with a lot of quality links are seen as experts on their subject matter and will therefore rank high on the search engine result pages.

How can SEO links be build?
There are numerous methods that can be used to build links. Some of the acceptable and widely used methods are:

- Article marketing
- Comments on blogs or forums
- Reciprocal links
- One-way links
- Press releases
- Facebook and Twitter
- Bookmarks
- Directories

Article Marketing
This is a very effective tool and can also be used to establish credibility. Articles should be written using your keywords (keyword density of 3% – 6%) and should relate to your website, product or services. Always ensure that the links back to your website contains your keywords in the anchor text. Follow the guidelines and rules of the article directories when submitting articles to ensure that your articles are published.

Comments on Blogs or Forums
Links can be created by commenting on blog or forum posts. It is advisable to place a link back to your website in your username and not in your comment. This method of SEO link building has been abused and you may find that a lot of blogs and forums delete comments that do not add value. For maximum results it is advisable to comment on blogs or forums that relates to your website, service or product and that allows do-follow links.

Reciprocal Links
It is a good idea to have a few quality reciprocal links to high PR websites. When two websites link to each other it is called a reciprocal link. Always link to a website with a high PR (page rank)that relates to your service or product. Links can be obtained through contact with the webmaster of the website that you want to link to and some websites have an automated process. It is important to make sure of the PR of the page that links to you since not all website pages have the same PR.

One-way Links
High value one-way links are the gold of SEO. The search engines allocate more value to one-way links than reciprocal links. Posting content (not comments) on popular blogs or high PR websites generate quality one-way links. Some blogs and websites allow guest posts and it is important to build a relationship with these type of sites. Always manage your links to ensure maximum value and only build links from established websites in good standing.

Press Releases
One-way links, awareness and traffic can be generated through press releases. This method has also been abused and the search engines are aware of this. Only submit a press release when you have something to share or announce and make sure that it is well written. You should ideally not submit more than 4 press releases in a year.

Facebook and Twitter
Promoting your website through Facebook and Twitter is a must. High quality links generating traffic to your website can be build through these sites. You can reach a lot of potential customers and improve your rankings by using these two sites effectively.

Bookmarks
Another method that has been badly abused. One-way links can be build by bookmarking your websites on various social sites. The value of these links have decreased due to abuse but it is still a viable SEO link building method.

Directories
You can build one-way links by submitting your website url to directories. Try to limit your submissions to directories with a high PR.

What not to do
- Do not make use of link farms
- Do not build links from banned sites
- Do not build links from gambling or porno sites
- Do not build massive amounts of links in a short period of time
- Do not use black hat techniques

The key to a successful SEO link building strategy is to continuously build high quality links over a period of time. You should aim to build 10-20 links per day using a combination of methods. This should not take you more than an hour daily and is worth the effort. It is important to understand that SEO link building takes time and will not push your website to the number one position on the results pages overnight.

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Similar to other Internet marketing strategies, SEO is also known for its many methods. This includes the On-Page SEO which is to make the website more search engine friendly, and the Off-Page SEO which is to improve the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results of every search engines, particularly in major search engines such as Google, Yahoo!, and MSN.

The more links to your site from quality websites, the higher you’ll rank on Google. But obtaining quality links is getting harder.

The Off-Page SEO is considered as the most important part of every SEO campaigns. This method includes many techniques, and one of them is link building, which is also known as the most popular type of Off-Page SEO. And because of its popularity and success, the methods have continuously grown to accommodate the many changes of online marketing. Some of the most popular include:

One-way linking. This is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. It is suspected by many SEO Philippines consultants that this type of link would be considered more natural in the eyes of search engines.

Three-way linking. One of the oldest forms of link building which is still used today. The attempt of this link building method is to create more “natural” links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Link bait. This technique involves a website that somehow baits viewers to place links to it from other websites. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem.

Forum signature. This is the process of using forum communities that allow outbound hyperlinks in their member’s signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic.

Blog commenting. Considered as one of the most popular type of link building, leaving a comment on a blog can result in a relevant do follow link to the individual’s website. However, according to many SEO Philippines consultants, leaving a comment on a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo.

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Related posts:

1. SEO and Link Building Techniques
2. SEO Link Building Made Easy
3. Link Building Methods