Here are some great ideas on how you can start to optimize the website for the business you have.

1. Define the products you are going to promote - if you have a lot of products for your business but you are not going to want to spend that time to try and promote each one of them, you can start out by focusing on the ones that you do want to promote and then creating some keywords. SEO keywords are necessary to help improve the website and you can create a list of good keywords that you want to use.
2. See what keywords are popular – this can be a bit difficult if you are not using any of the analyze tools that are out there. So, if you are not currently using any tools, first fine one of the free SEO tools that will help analyze the website and help to find the best keywords that are popular. The reason why you want to follow this is that you may not know what keywords people are using when they are looking for something online. The only way that you are going to really know the different keywords that are being searched for is by finding one of the SEO tools that is available.

3. Start using the keywords – you want to use SEO keywords throughout the website and that means that you are going to want to have a lot of content on the website where you can easily place the keywords. There are some guidelines to use and, if you are not aware of what these are, make sure that you go online and find the professional SEO services you need to help. The reason why this is so important is that search engines look for keywords in the content of the website. If they find it and it is what was submitted in the link, in the Meta tags and in the right place, then you have a good chance of getting listed. If they are unable to find the keywords, do not find the matching Meta tags or do not find them in the right place, you are not going to be as able to get listed in the search engines.

4. Find where to create links and ads - when you have written the content that you want on the website and you have created the list of keywords that are going to be used in the links that you create and the ads that you post, you are ready to begin finding the best places to market. You can start out with finding networks or groups that you may want to be a part of online and see how you can begin networking to create and post links for your website. Also think about the markets that you are going to target.

5. Finding the markets – once you have created everything that you need and are ready to start finding new customers, you may want to use some of the SEO tools to find out where the ads that you have placed are working for you and find the ones that are not. The reason this can be helpful for you is that you can take the ads that are doing good and leave them where they are or even take those ads and place them on some of the other websites. It also gives you an idea of the ads that are not doing well and what you may be able to do to make them better or fix them so that they will help you improve and get more people to see the website.

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3. Getting Free Website Traffic

Search engine traffic is one of the most sought after traffic sources. It’s targeted traffic and it can potentially be substantial amounts. In this article you will read some steps to optimize your website’s SEO. It will help you to make better rankings.

Steps to Optimize Your Website’s SEO

• Include your keywords in your domain name. If a search engine finds keywords in your domain name it will assume that your website is about this topic, it will obviously verify the keywords by analyzing the other SEO factors but having a good domain name does have benefits. If you have already purchased your domain name and it doesn’t include your keywords, don’t worry too much – you can still rank highly without it.
  As an example, the keyword “CMS” is included in this website’s domain name “www.live-CMS.com” so if “CMS” is the target keyword it’ll get added SEO benefit. Along with the keywords in the domain name, you should also use your keywords within your directory and file naming conventions, as you can see in the URL of this page, it has some important keywords – www.live-cms.com/articles/SEO_and_Your_Website/.
• Build backlinks from relevant websites. Building backlinks from relevant websites is a very important step to high search engine rankings. An inward link from a relevant website is treated as a “positive vote” by Google. Some methods for building backlinks include; linking to your website from a forum signature, commenting on relevant blog posts with your link, submitting to social networking websites and writing articles. Here is an image depicting how inbound links benefit a website’s PageRank and search rankings rankings –
• Avoid dynamic URLs, use .htaccess to rewrite them. Search engines may not index all of your pages if you are using dynamic URLs such as www.domain.com/index.php?page=news, this is because the spider sees just one page – index.php. To avoid this problem you can use .htaccess to re-write your URLs to a more search engine friendly (and user friendly) URLs. As an example, in the scenario above we want to convert the URL from www.domain.com/index.php?page=news to www.domain.com/news/, this is simple with .htaccess, just two lines of code:

• Use keyword rich page titles and headings. The page title (text in the blue bar) and headings (h1, h2, etc.) should all include the target keywords of the current page. For www.live-cms.com, the page title is “CMS Articles, CMS Reviews and CMS Demos | www.Live-CMS.com” which is far more appropriate than “CMS Website” or “www.live-cms.com” as it includes the target keywords. We include the target keywords because it is unlikely that smebody will search for “www.live-cms.com” but they might search for “CMS Reviews”. is “CMS Articles, CMS Reviews and CMS Demos | www.Live-CMS.com” which is far more appropriate than “CMS Website” or “www.live-cms.com” as it includes the target keywords. We include the target keywords because it is unlikely that smebody will search for “www.live-cms.com” but they might search for “CMS Reviews”.
• Write high quality content. Having high quality content is a very important step to high search engine rankings. While a search engine doesn’t literally check for high quality content, having high quality content will still improve your SEO significantly because high quality content will naturally generate backlinks from relevant websites.Having high quality content not only improves your backlinks and SEO, but it also encourages your visitors to return to or stay at your site, this is called visitor retention. With returning visitors your page impressions will increase and if you have monetized your site, your revenue will increase.

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Website optimization is the process of designing your web pages to have a high rank in popular search engine results. If you are serious and determined to have an online business then optimizing your web page is the next necessary step. When designing your website, it is essential that you specifically design it to get a higher ranking in search engine results. To do this you need to use; Meta tags, Keywords, Title tags, Image Alt tags, Text and the overall design of a website. All these above mentioned components play a key role in optimizing your website. Though many search engines nowadays are no longer using Meta tags to gain a high page ranking, they are still important and you should include them in your site.

Remember that if your site does not rank in the top 20 search results when conducting a keyword search at say Google, your target audience will in all probability not be able to find you. This is because a significant amount of web traffic is generated from major search engines. So how does one go about optimizing their website? Well the answer is simple just read on below and you will understand what needs to be done.

Keywords and phrases

The first step that you need to take to optimize your site is selecting keywords and phrases that best suit what your site is all about. A keyword best describes what the content of your web page is. For example if your website is about cooking, then the best keyword to use would be ‘cooking’. When drafting the content of your website, always make sure that you concentrate on just a few important keywords and phrases, this is because keyword phrases play a very important role in optimizing you site.

Meta Tags

Meta tags are an HTML code that is found between the < HEAD> and < /HEAD> tags. These tags contain a description of your site and are found in the search engine results when you key in a certain word or phrase. When creating Meta tags, be sure to focus on what your website is specifically all about. Do not generalize. Also make sure that your Meta tags include your most important keywords, so that your customers will know exactly what your website is offering.

Image Alt Tags

An Image Alt tag comes after a website’s graphic address or URL in your HTML code. To fully optimize your graphics and your website make sure that you insert a readable keyword phrase within the Img Alt tags.

Title Tags

The Title tag of your website should always contain the most important keyword phrase of your site. This is because it will aid you in getting higher search engine ranking results. Type your key word phrase in lower and use only the most relevant keyword phrases.

Text

Since your text plays a key role in determining your website’s page ranking, it is thus of vital significance to optimizing your website. Remember that when composing your text for your site it should contain plenty of important key words and phrases used in different ways. Also keep in mind that your keywords and phrases should appear at least three times, but not more than seven times in your text.

All your headings are important

We’re told that search engines also place a relatively high importance on words placed within heading tags. Both your site title and tagline are in heading tags in the code. While your company name is important and should be prominent on your site, people may not know and use your name when searching for your products and services.

Given that, it’s still OK to use your company name as the site title and any significant words about your business in the tagline. For example, if Northwind Traders is a sports shop that focuses primarily on cycling in the summer and skiing in the winter, it could use its name for the site title and a tagline like this: “The Northwest’s premier cycle and ski shop.” The tagline includes the store’s two major product lines as well as another word people might use in searches: Northwest.

Alternatively, we could write a site title with keywords such as: “Premier bicycles, skis, and outdoor gear” with a tagline that focuses on services or products.

Although you want search engines to notice your site and publish it in search results, remember that you are primarily writing heading items for your users. The phrase or sentence should say something significant about your company and make sense to people.

Get linked up

Search engines give you points for popularity. How do they know if you’re popular? Other sites link to you. The more sites that link to you, the more popular your site will appear to search engines, and the higher you may appear in search rankings.

You may be running a list through your head of everyone you know who has a Web site that you could ask to link to you. But the most important links are those from Web sites that search engines already consider good. Of course it’s important to ask customers, suppliers, and vendors to link to you, and tell them you’ll be happy to reciprocate. Then do a little search research of your own to find Web sites that aren’t competitors that rank high in your industry. Those are the sites you should aim to develop “linking relationships” with.

What do you have to offer them? Before you make a pitch to others to link to your site, be sure you have something they want. Are you building an industry or community calendar of events? Place a link to every company or organization that hosts an event you include and ask those firms to add your link to their sites. Have you written a how-to article or tutorial for a product or service? Consider who might find that article valuable for visitors and suggest they link to it. The possibilities are myriad.

Want to find out who has linked to your site? You can go to Live Search and type your Web site URL like this example: link:northwindtraders.com and find out.

Summary and checklist

In the past, search engines looked primarily at meta tags. When people began “spamming” search engines, or repetitiously placing keywords in meta tags and page text so they could pull poor sites ahead of good ones in search ratings, the search engines changed their formulas to push spamming sites down and bring worthier sites up. If, however, you are truthful with both the spiders and your customers, you can achieve decent ratings.

Search engine companies aren’t telling us all their secrets, but it appears that most of them look at a combination of all your word choices —whether meta tags, headings, or ordinary text —to make sure your content is genuinely written for people, not spiders. Here’s your warning: Do not try to fool the spiders into listing your site higher —they already know all the tricks and they will punish you!

Here’s a checklist summarizing what you can do:

• Write a description and keyword meta tags for every page on your Web site.
• Place your keywords in order of importance; only use keywords that actually appear in the text on that page.
• Use plurals in your meta tags, for example, write both “cycle” and “cycles.”
• Include common misspellings that people might mistakenly type in a search, such as “skies” for “skis.” (Misspell words in your meta tags, not your page copy!)
• Try not to use the same word too many times in your meta tags lest spiders believe you are spamming. Three instances are good; make five your limit. For example: ski gear, ski boots, ski bindings, ski bags, ski tours.
• If your company’s geographic location is significant, include it in both meta tags and page copy.
• Make sure your company name is included in your meta tags.
• Include keywords in your linking text: “Find out more about our performance bikes” instead of “Click here to see our performance bikes.”
• If you use images, include a caption or paragraph of text that includes keywords.
• Use keywords in your text headings and subheads.
• Ask Web sites that you think your target audience visits for reciprocal links.

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