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The secret weapon of successful SEO web marketing

SeoCenter — Mon, 12 Jul 2010 14:56:17 +0000

Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Search Engine Optimization (SEO) is an important factor in web marketing. It is used to describe the process designing your website in a way that it will appear higher in search engine rankings. There are many secret weapons, such as keywords, press release, social media networking, or tools that notify algorithms, changes, backlinks, etc of a website. Let us check each of these parameters that sum up to form the secret weapon of SEO web marketing.

Useful Tools

Just think of the tools many designers use to make web pages exciting. Great illustrations. Stunning photos. Animation and sweet music. Chuck them all onto your page and the world’s most important web ‘spiders’ might well crawl right past.

There are tools which notify the webmaster as to what new SEO-related technologies have come up in the market. It provides what changes have taken place in the content, and what’s going on in the website. Search engine algorithm data, instant site map generation, and collating different data to create a systematic database, are also some of the features of the SEO tools.

Often, links are generated, banklinks are created, and keywords are added and edited. These changes are reflected in the specialized tool. You would also get an insight data, such as estimated average CPC, Google Search Volume, Estimated cost per day, and estimated clicks per day. No wonder you have a formidable weapon with you to deal with the tough competition in SEO.

Video Optimization

Although quite new in the world of optimisation, video optimisation has already created a flutter as one of the secret weapons that comes in handy when users want to view a particular popular video instantly and for free. This concept is especially helpful in industrial or machineries industry where videos are needed to mainly demonstrate the processes, functions of a system, or hands-on working of a tool.

Videos that are optimized for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.

Optimized Press Releases

Optimized press releases make or break an online business. If well-written, it can offer a commanding position to the website in the online world and also create strong brand awareness. If distributed correctly, a good press release with embedded videos can invite huge traffic to the website. It is a secret weapon that many web masters don’t really know.

Social Media Networking

With rise in specialized networks, web marketing through SEO means has never been the same as before. Social media networking sites helps in visibility, authority, awareness, etc to increase ethically strong web marketing. And, any SEO expert would first point out this technique as one of the strong weapons for SEO.

All in all, if you can adopt new technologies and ideas to shape it with the optimizing effort, you have gained a secret weapon for web marketing success.

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Foundation of Successful SEO

SeoCenter — Tue, 20 Apr 2010 12:15:42 +0000

SEO is a long term marketing strategy with high ROI opportunities. Because of its long term commitment necessary, is a well formed strategy key to success, a strategy that is followed and verified and scrutinized along the way. The foundation of a successful SEO program consists of the following building blocks:

* Keyword-rich text. The majority of a site’s pages should contain the words and phrases the target audience types into search queries. Pages should appear somewhat focused on these important keyword phrases, and the phrases should be featured prominently on the page. Otherwise, the page won’t convert well or receive consistent search engine traffic over time. Keyword research and copywriting for individual HTML tags are a part of this building block.

* Information/site architecture and page layout. Search engines and end users must be given easy access to keyword-rich content. How text, graphic images, and multimedia files are arranged on a page tells search engines and site visitors which content the site owner believes is most important. URL structure and technical architecture figure into that as well.

* Link development. Commonly referred to as link popularity, this is the number and quality of objective, third-party links pointing to a URL or Web site. Of course, not all links pointing to a site are objective, third-party links, but those types of links aren’t always the most credible. For all the new technology that’s emerged in the past 10 years, these building blocks still form a solid foundation, even with video, audio, and other multimedia search optimization. What’s fascinating, however, is the different SEO opinions on which is the most important block.

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Link Development is important for Successful SEO

SeoCenter — Tue, 20 Apr 2010 11:58:39 +0000

Link development should be a key strategy within your search engine optimization (SEO) efforts and practices. Link development is actually a fundamental aspect of any search engine marketing scheme and should not be overlooked as it is a sure way for any website to obtain long-term search engine traffic. Link development is one of the most overlooked components of a successful SEO campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development campaign, search engine visibility is short term.

When embarking on a link development plan, a website may achieve a better ranking through acquiring high-quality links rather than a large quantity of low-quality links. When link building, it is important to remember that less is more when it comes to the types of links sought out.

Webmasters are always on the lookout for ways in which links may be achieved for their websites. There are many ways in which to obtain inbound links to any given site. A few ways in which to achieve this goal are to include the website’s URL within the signature of forum postings, including the site’s URL in blog comments, writing and submitting articles that include a link to the website, submitting the website to directories, submitting articles about the website to Press Release companies, engaging in link exchanges with relevant sites. Another effective way to promote a website and strengthen any link building efforts is to work with other webmasters of relevant sites to promote each other.

Today, some tips and guidelines on creating and maintaining a successful link-development campaign.

Link Development Tips

Link development is essential to a successful SEO campaign. The main disadvantage is it takes time, whereas paid search advertising (in Google, Overture, FindWhat, etc.) results are nearly instantaneous.

Link development’s main advantage is dynamic, cumulative, and difficult to imitate. Many sites maintain search engine visibility and the resulting qualified traffic because of successful link development, not just based on the number of keywords on a page.

Some link development tactics we commonly use:

Choose quality over quantity. Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site. One of search engine spammers’ biggest sales pitches is, “Get millions of links to your site.” Don’t fall for that arcane, useless pitch.
Begin with Web directories. Yahoo Directory and Business.com are two reliable places for high-quality links. Both require annual submission fees. If their links don’t positively affect your site’s link development, don’t renew.
Harness online publicity. How-to tips, helpful articles, even useful press releases often garner links from other Web sites. Publicity is usually part of a company’s overall marketing plan, so harnessing these resources for link development can be a simple task.
Use blogs and forums wisely. Blogs and forums can call attention to useful information on your own site.
Use search engines to research link development. Look at competitors’ sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker (“link:domain.com” in Google, “linkdomain:domain.com” in Yahoo) can substitute for doing the research yourself.

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SEO Secrets of Success

SeoCenter — Tue, 13 Apr 2010 13:55:02 +0000

How does a person become successful in the world of SEO? Read these secrets related to SEO.

1.) Passion

The SEO is industry is full of successful people whose passion for SEO is unbelievable. Take Rhea Drysdale for example, she spent thousands of dollars of her own money to help protect the industry from someone that tried to trademark the term “SEO”. that could have affected the whole industry. Rhea isn’t the only one with an intense passion for the SEO industry but she is the most recent example. How does your passion for SEO rate compared to the industry leaders? SEOmoz users have a huge passion for SEO and a large number of them are at the top of the top ranked user list.

2.) Work

Hard work is one secret that every SEO will tell you is true, things don’t come easy in this industry. SEO doesn’t happen overnight and isn’t something just anyone can do, it takes someone who enjoys diving into link reports, analytics, and writing reports to clients. SEO’s are a hard working bunch and to be successful you need to put a bit of sweat into your projects. Are you spending your fair share of time invested in your SEO techniques, if not, imagine if you were putting your full potential into all your project, the results could be endless! Prioritize your projects and put more effort into those that will give the most in return.

3.) Practice

Practice, practice, practice – to become successful at SEO you need to practice everything you read in real world situations. Since SEO is ever changing, you need to continue to practice the techniques you have acquired and make sure those techniques are still valid and will work with your current project. Without practicing of SEO techniques we still might be stuffing our meta keywords tag, which is a scary thought. Setup a domain and website where you can test your theories and explore the results without effecting your clients websites.

4.) Ideas

Successful SEOs are always coming up with new ideas! Richards gave some great tips on how to come up with ideas, they included: listen, observe, be curious, ask questions, problem solve, and make connections. All of those things can be done in communities like the one here at SEOmoz, get out there and start making those connections and asking questions. Making comments on blog posts is a great way to start making connections or even creating your own YOUmoz post with techniques you use.

5.) Focus

Focus on the good techniques that are going to make your clients achieve results. Some of us are spread too thin working on web design, web development, and many of the other things that go into creating a successful website. Having the ability to focus all your energy into just SEO can really help you succeed within the industry or help you achieve your SEO goals. This might be easier for people in large organization who have co-workers who can focus on the other needs of the clients. If you don’t have the man power to focus on just one topic make sure you are part of a community that shares their techniques and tips.

6.) Push

In the video Richard talks about how it’s not always easy to push yourself but that’s why they invented mothers. Personally my mother wouldn’t know what SEO is and would have no idea how to push me to be better at it. I’ve found that clients are always going to be pushy when it comes to rankings and that can be who pushes you to educate yourself on the newest techniques within the SEO industry and help you and them succeed.

7.) Serve

Serve your clients something of value and not just empty promises like some of the shady emails your clients receive. Happy clients will lead to great referrals and increase your bottom line. Along with serving them great results in the SERPs, provide them with some useful knowledge to help them understand why SEO is important to continue to do and not just a onetime thing. Increases you clients knowledge about the SEO process will reduce questions and concerns in the long run.

8.) Persist

Persistence is one of the most important tips for success as an SEO. I bet almost every successful SEO had a few failures in their SEO life but they kept moving forward and didn’t let it slow them down. Richard made a great acronym for the word “CRAP” that will help you persist through some of the C.R.A.P. out there. Don’t let one speed bump slow you down, put your head down and continue to grind forward. Nothing feels better than seeing something you have worked really hard on meet the goals you set down, though lessons can always be learned from your failures.

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